South Korean Smartphone Manufacturers Moving Into Cars


Published on September 15th, 2014 | by Daniel Sherman Fernandez


South Korean Smartphone Manufacturers Moving Into Cars

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South Korean smartphone camera makers are tapping the surging yet more technologically demanding market for vehicle cameras to dull the impact of slowing growth in global handset sales. High-end cars can carry as many as 8 cameras to visually aid parking or trigger emergency brakes. That number could reach 12 when cameras replace side-view mirrors, according to Mcnex Co., a phone camera supplier of Samsung Electronics Co. and Korea’s biggest car camera maker.

As the technology reaches mid- and lower-end cars, the market for vehicle cameras could grow 7-fold from 2011 to nearly USD6.6 billion in 2018, Techno Systems Research says. That amount can only rise with regulation such as compulsory rear cameras in the United States starting in 2018 to prevent drivers from backing into pedestrians. Also adding to demand will be the spread of camera-laden self-driving vehicles under development by Google Inc. and others.

“We expect the vehicle camera market to experience explosive growth,” Lee Hyo-cheol, a principal research engineer at Korean auto parts maker Hyundai Mobis Co., told Reuters.

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But cameras have to be far more robust for cars than phones. They must withstand tests that include days of submersion in water and 1,000 hours of temperatures shifting within seconds between minus 40 degrees and plus 85 degrees Celsius.

“Vehicle cameras are completely different from mobile cameras in terms of specifications,” Lee said. Phone camera makers have had to face a steep learning curve, he said.

Cameras for cars are priced around USD32 each compared with USD4 for phones, according to Mcnex, which earned 19% of revenue last year from car cameras versus 2% in 2007. Prices could fall, however, as volume grows. About 83 million car cameras are likely to be sold in 2020, 5-times more than in 2012. By comparison, shipments of smartphones which generally feature 2 cameras will likely grow 6% in 2018 from 39% last year, according to researcher IDC.

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