Published on October 29th, 2014 | by Daniel Sherman Fernandez0
Ducati Malaysia celebrates its ladies in red with the launch of Desmodonna Malaysia
Ducati Malaysia gathers Ducati owners from across the region for the Asia Ducati Week 2014. As part of the occasion and showing the ‘fairer’ Ducatisti that they are always welcome, Ducati Malaysia officially announced the creation of the Desmodonna Malaysia– a salute to the local women of Ducati. The launch was held at the Beach Club in Kuala Lumpur and celebrated by participants of Asia Ducati Week 2014.
Desmodonna Malaysia was established in September 2014 to honour and embrace female Ducati owners in Malaysia who are just as passionate and involved in the Ducati happenings as all males of the Ducati Club. There are numerous Desmodonna clubs set up in numerous locations across the globe – the sight of a powerful and confident women aboard a stunning two wheeler is no longer a rarity!
“The Desmodonna Club (Ladies of Ducati) was established in Malaysia to honour the involvement of women in local Ducati activities, events and adventures. Over the years, we have seen more females buying and riding Ducatis and increased participation in Ducati activities, proving that the Ducati way of living does not only develop brotherhood, it fosters the nature of family,” said Datuk Wira HJ SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman.
“People are often under the impression that riding big bikes is a ‘male thing’ and they don’t realise there are thousands of women across the globe who are just as enthusiastic and passionate about these exquisite machines. With the formation of this club, we are joining hands with our fellow Ducati damsels of the world and breaking the mould. As we remain supporters of the parent Ducati Club, we are also proud to be able to express our love of this brand and the unique Ducati lifestyle with our own stylish feminine flair,” shared Ms. Nurul Alis, President of the Desmodonna Malaysia.
The Desmodonna Malaysia currently consists of 24 sportive women who are from a variety of professional backgrounds and aged between mid 20’s – early 40’s. Membership is on an annual-renewal basis and any female Ducati owner can join the Desmodonna Malaysia, whether they bought their bike directly from Ducati Malaysia or from an official dealer. Like the Ducati Club, the Desmodonnas shall organise rides, charitable events, track days and more thrilling events for its members throughout the year.
Ducatisti from near and far have come together this weekend (24 – 26 October) for the 3rd Asia Ducati Week (ADW), being held in conjunction with the Malaysian MotoGP. The sensational week of celebrations also included the special preview of the Ducati Scrambler and the launch of the Ducati Diavel.