Audi’s USD29Billion Budget For Global Domination
Audi will spend USD29 billion to develop technology and expand production, boosting its five-year investment plan by USD2.44 billion as it chases BMW for the top spot in luxury-car sales.
About 70% of the total, is earmarked for new models like the Q1 subcompact SUV and the all new A4. Audi expects to sell a record of more than 1.7 million autos this year. Audi intends to increase its lineup to 60 models or variants by 2020 from 50. Audi, the No. 2 brand in global luxury-car sales, aims to surpass BMW in deliveries by the end of the decade. The race tightened this year. BMW outsold Audi by just 42,600 cars in the first 11 months of 2014 compared with 54,600 a year earlier.
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