Automotive

Published on January 7th, 2015 | by Daniel Sherman Fernandez

0

Rolls-Royce increases sales for 5th consecutive year

2014 was a good year for Rolls-Royce. In addition to the launch of various facelifted models, sales for the coach-building company soared to just over 4000 cars for the year. This marks the fifth consecutive year that Rolls-Royce has increased their sales, with roughly 400 more cars sold through 2014 than the year before (or a 12% increase).

More importantly, 2014 marked the first year Rolls-Royce has sold more than 4000 cars- with steady growth over the past 5 years to support this aim. Part of this increase in sales is a result of stronger brand image in established countries. Australia saw a 75% increase in sales, Japan by 60%, and Bahrain by 50%.

RR Wraith

Other factors for the improved sales are owed to emerging markets like Azerbaijan, Kazakhstan, and Vietnam. Bespoke personalisation services were in full swing: where before this was more of a personal touch on request, it is fast becoming a requirement for potential Rolls-Royce owners. Quite a number of special limited-run Rolls-Royce models also served to push up sales as buyers quickly snapped up these rare creations.

All of this work has allowed Rolls-Royce to stay at the top of their game, leading the super-luxury segment (cars above 200,000 Euros). The tallied sales figures have put Rolls-Royce at the top of not just automotive super-luxury, but super-luxury goods in general.

RR Phantom

This has also allowed Rolls-Royce to hire 200 new staff over the past 2 years, with aggressive expansion in Southern England to accommodate. The addition of a new Technology and Logistics centre is due to open in 2016, and will require 200 employees comprising of both existing staff and new hires. Currently Rolls-Royce employs over 1,500 people at Goodwood, West Sussex.

Goodyear f1 650x85(DSF)


About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.



Leave a Reply

Your email address will not be published.

Back to Top ↑