AUDI AG: March Best Month in Company’s History


Published on April 16th, 2015 | by Daniel Sherman Fernandez


AUDI AG: March Best Month in Company’s History


With around 438,250 units sold, the Audi’s global sales increased in the first quarter by 6.1 percent compared with the same period 2014 – with growth in all regions. The successful start to the year was also helped by the March results. With a plus of 4.4 percent to around 177,950 cars, Audi delivered more automobiles in a single month than ever before. This means that the company with the Four Rings has registered an increase in sales for 63 months in a row.

During the first three months of the year, sales primarily increased for the A3 family* (+43.8%), the Audi Q3* (+9.6%) and the Audi A6* (+8.1%). The demand for the full‑size category model grew especially in Germany, up 19.0 percent since the beginning of 2015. The new generation of the A6 has also been available in the United States since March and will provide an additional boost in third largest A6 market.

Overall, Audi deliveries have climbed in the U.S. by 13.8 percent to 40,098, despite the lingering winter. The success story of the previous months also continued in March, with a growth of 20 percent. The Audi Q5* was again the bestseller in the United States and a growth driver with 3,934 units – an increase of 17.2 percent. Sales were also clearly in the double‑digits in other major markets: For example, Audi unit sales in Brazil increased in March by 63.9 percent.


In Europe too, Audi recorded the best first quarter in its history. Despite the continually strained economic conditions in some markets, the automaker managed to slightly increase its number of deliveries compared with the first three months of 2014 and exceed the 200,000 mark in unit sales (+3.4% to around 207,250 units). Especially important drivers were Germany (+10.2% to 73,208 units) and Spain (+7.0% to 12,322 units), where the overall market, although still well below the pre‑crisis level of 2007, exhibited a constantly positive trend. SUVs in particular strengthened brand business, up by 22.8 percent to 2,830 units sold. In March, Belgium presented the highest growth rate among the ten largest European markets for Audi. Deliveries were up by 12.6 percent to 4,115 units.

Audi sales have increased in the Asia‑Pacific region by 7.6 percent to around 162,150 since the beginning of the year. Among the major Asian markets, South Korea has led the growth momentum of the Four Rings. Here sales figures rose by 58.5 percent to 3,894 units in March, a plus of 34.9 percent to 9,194 units sold since the beginning of the year. Australia has also brought Audi a double‑digit rise in sales. Between January and March, the company delivered 15.3 percent more vehicles to customers than during the same period in 2014. In China, Audi also significantly exceeded its result from the previous quarter (+7.1%) with 133,316 deliveries. In March sales of the brand in China increased by 1.5 percent compared with the same month in 2014.

Sales AUDI AGIn March Cumulative
 20152014Change from 201420152014Change from 2014
  – Germany27,90227,226+2.5%73,20866,458+10.2%
  – UK29,14028,068+3.8%45,78343,671+4.8%
  – France 5,7035,425+5.1%14,60914,581+0.2%
  – Italy4,5184,5160%12,59612,537+0.5%
  – Spain4,4914,088+9.9%12,32211,519+7.0%
  – Russia2,6303,758-30.0%6,1328,286-26.0%
(incl. Hong Kong)

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