Published on April 15th, 2015 | by Daniel Sherman Fernandez



Proton Exora Steering

As part of its aggressive on-going nationwide transformation exercise to improve its after sales services, PROTON Holdings Bhd (PROTON) through its wholly-owned subsidiary, PROTON Edar Sdn Bhd (PROTON Edar) is inviting interested businessmen to seize the opportunity by joining the group’s new 3S (sales, service and spare parts) dealership expansion programme. The newly introduced programme, which is aimed to grow and provide a healthy and profitable dealer network under PROTON, will provide the dealerships an opportunity for growth and become part of PROTON’s journey.

With such programme in place, PROTON will not only have unified and stronger marketing, distribution and
after sales arm, but also an opportunity to strategically re-size and re-map its sales and after sales network
for an improve profitability as well as enhancing efficiency in terms of its sales and services nationwide.

Towards this end, any interested parties may apply by submitting a duly completed application form as well
as other relevant company’s documents and supporting document to PROTON Edar’s Network Planning &
Development Division. Application closes on 31 May 2015.

For more information on the criteria requirements and to download the application form, interested applicants are invited to visit PROTON Edar’s website at Commenting on the move, Dato’ Abdul Harith Abdullah, Chief Executive Officer of PROTON said that the dealership expansion programme is part of the Group’s main direction in growing its business network to be in line with the growth plans.

Proton Suprima S2

“Through our growth plans, our dealership network needs to be rationalised to maintain a healthy and profitable dealer network for PROTON. With the rationalisation programmes, our current network of 413 outlets, comprising a mix of Sales, Service and Parts Centres would be able to create a healthy network focusing on key primary market areas.

“Moving forward, we are now remodelling the infrastructure of our network towards the next five (5) years
through our newly introduced dealership expansion programme,” he added. Dato’ Harith added further that the rationalisation is necessary in order to address various issues in the company’s present distribution network, namely, low productivity, inefficiency of its operational processes and disparity in its service level to its customers.

“Besides allowing new investors into the network, the exercise is further aimed at addressing inconsistencies of the parties’ corporate image, duplication of resources, marketing activities between outlets and variations in operational processes. The rationalisation is to make the business more profitable and competitive for its dealerships, besides providing customers with excellent ownership experience,” he said and adding that the expansion of its dealership network would be implemented in stages for business optimisation.

Proton Suprima S

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