Published on June 15th, 2015 | by Subhash Nair0
Refurbished Naza Italia Showroom Bring New Level Of Class To Maserati and Ferrari Buying Experience
NAZA Italia, the sole authorised importer and distributor for Ferrari and Maserati in Malaysia, proudly opens its newly refurbished Ferrari and Maserati flagship centre cum showroom to the public today. In line with the new global corporate identities of both Ferrari and Maserati, NAZA Italia is forging ahead with its quest of realizing peoples’ dreams whilst being a preferred destination that caters to their every need.
Present at the event were Group Executive Chairman & Group CEO of NAZA World Group of Companies, Datuk Wira Hj. SM Faisal Tan Sri SM Nasimuddin, Managing Director of Ferrari Far East, Mr. Dieter Knechtel, Regional Director of Maserati Asia, Mr. Fabrizio Cazzoli, Senior Vice President 2 of 4-Wheels Division of NAZA World Group of Companies, Mr David Hector Ratnaike and Vice President 1 of NAZA Italia Sdn Bhd Mr Wan Ahmad.
The newly refurbished Ferrari and Maserati centre is located next to the sprawling NAZA Auto Mall in Petaling Jaya. One of the largest of its kind outside of Italy, the centre is a one stop luxury lifestyle experience which includes exemplary point of sales, high quality merchandising and aftersales.
Datuk Wira Hj. SM Faisal Tan Sri SM Nasimuddin, Group Executive Chairman & Group CEO, NAZA World Group of Companies said “As we commemorate NAZA’s 40th anniversary this year, we reflect on the NAZA World Group’s remarkable journey and rich history thus far. I have a deep sense of pride when I consider its steady growth from a modest used car dealership to a highly recognised national conglomerate that represents many of the top marques in the automotive world – an achievement that was made possible by our devoted team; the driving force behind the scenes.”
“With growth comes change. In celebration of such growth and to share our gratitude with our customers, we are reinvesting in the Group and rewarding our customers – starting with the refurbishing of the NAZA Italia showroom, a place that allows freedom of expression and the realisation of dreams, that echoes all that the exclusive Ferrari and Maserati brands stand for,” he added.
Guided by the Principal teams at Ferrari and Maserati, Datuk Wira Hj. SM Faisal and his dedicated team at NAZA Italia designed the newly refurbished showroom to best reflect the signature touches of both marques. The centre has been NAZA Italia’s pride and joy, a testament to the enviable achievement of being appointed as the sole importer and distributor for Ferrari back in March 2008 as well as the sole importer and distributor for Maserati in February 2009.
NAZA Italia’s continuous efforts and initiatives have not only resulted in a new and improved home for the two outstanding and iconic Italian brands in Malaysia, but it has also provided gainful employment, valuable training and exposure to dedicated Malaysians for the very latest in advanced high performance engine technology.
The new centre boasts a spacious, well-appointed and equipped showroom with dedicated sales areas, a comfortable and luxurious lounge area, an enticing merchandise area, an exciting configuration area and delivery bays which will provide the best luxurious experience to be had for both Marques. The inclusion of an atelier and a state-of-the-art 4 ‘S’ (sales, service, systems and spare parts) centre and even a dedicated fully-equipped business centre and boardroom facility, where Ferrari and Maserati owners can meet, mingle, share and indulge in their passion for all things related to the two brands.
NAZA Italia welcomes all Ferrari and Maserati fans and enthusiasts to visit the newly refurbished centre, which also offers highly sought after Ferrari and Maserati memorabilia. It provides a welcome insight into the rich history and heritage of both these iconic Italian brands.
NAZA Italia have gone to great lengths to bring in the latest desirable models of each Marque, including the Ferrari 458, the FF, the California T, the F12berlinetta, and soon, the highly-anticipated, brand new Ferrari 488 GTB, as well as Maserati’s Quattroporte, GranTurismo, GranCabrio and Ghibli models. NAZA Italia will continue to bring in more new models from both the Ferrari and Maserati stables in years to come, and the new centre will be the platform for broadening Ferrari and Maserati’s iconic range of vehicles.
NAZA Italia has also spared no expense in ensuring that this impressive new centre caters to the most discerning of lifestyles of its privileged clientele. The fresh and contemporary new design allows new Ferrari and Maserati owners the privilege of selecting the ride of their choice in complete comfort and luxury, while the availability of a designated atelier presents them with an opportunity to further customize their car through the Personalization Program. The program – offers owners of the two makes a myriad of different variations to choose from, from designating the exterior colour to the type of internal trim and even selecting the choice of electronic gadgetry in the car – a truly rich and luxurious experience which is uniquely presented to them, an added incentive for their new prestigious acquisition to truly be a reflection of their unique individuality.
Next, NAZA Italia will be looking to upgrade its Aftersales Workshop to better serve its customers and to accommodate the brand’s future expansion in Malaysia. At present, servicing and maintaining of these luxury marques is carried out at its first class 4 ‘S’ centre which features high-tech servicing bays, advanced tooling, and a complete diagnostic system for troubleshooting, and tuning with the latest engine management software updates. All NAZA Italia technical personnel are highly-trained and experienced in caring for and maintaining both Ferrari and Maserati cars. NAZA Italia readily welcomes all existing owners to come and experience the enhanced service and personal gratification. All cars bought through NAZA Italia and new-comers to the 4 ‘S’ centre will be registered in an authorised global database that will give owners a full history of their car service and maintenance records.
For passionate fans and enthusiasts who live and breathe the lifestyle, NAZA Italia readily offers the exciting prospect of realizing their dreams with a treasure trove of exclusive merchandise. Whether they are Ferrari or Maserati owners or admirers of the brands; the fashionable apparel, premium gifts, detailed scaled models and contemporary lifestyle accessories – some of which are highly sought after limited editions, will certainly appeal to all.
NAZA Italia expects the showroom to continue being a major attraction among Malaysians and foreign visitors, and everyone is more than welcome to the Malaysian ‘home’ of Ferrari and Maserati. For private viewing and appointment, please contact NAZA Italia at 03-7956 8599 or 03-7956 7499 (fax). For exciting insights into the Ferrari and Maserati brand, please visit www.kualalumpur.ferraridealers.com and www.maseratidealers.com/naza-italia or www.facebook.com/nazaitalia .