Published on July 14th, 2015 | by Daniel Sherman Fernandez0
Perodua sold 108,500 vehicles in 1H, market share up to 33.8%
Perodua’s vehicle sales for the first half of 2015 rose by 14.8% to 108,500 vehicles from 94,500 vehicles in the same period in 2014 mainly due to the strong demand of the Perodua Axia.
“Based on our internal analysis, we estimate that our market share for the first 6 months of the year to be 33.8% based on forecasted total industry volume of 321,400 vehicles,” Perodua President & CEO, Datuk Aminar Rashid Salleh said.
Aminar said that the Perodua Axia sold 53,700 units from January to June this year, which is almost 50% of our total sales of 108,500 vehicles. Since the Axia was open for booking in August 2014, Perodua has received 134,000 orders and have delivered 83,700 since it was launched in September 2014 until 9th July this year.
On a quarter-to-quarter basis, Perodua’s vehicle sales fell by 10% to 51,300 in the second quarter of 2015 compared with 57,200 units sold in the first quarter of this year. However, when compared with the second quarter last year, Perodua sold 1.8% more vehicles or 51,300 units compared with 50,400 registered in the same quarter of 2014.
“The sales reduction in the quarter of this year was mainly due to the consumers’ reaction towards the Goods and Services Tax introduced on 1st April and we foresee that the demand for vehicles to be soft in the second half of the year,” Aminar said.
“Notwithstanding the reduction, we are cautiously optimistic that Perodua will be able to meet its 208,000 sales target by year end on the back of the strong demand for the Axia as well as other sales activities we have planned for the second half of this year,” he said.
On after sales, Aminar said that Service revenue has increased by 7.6% in the first half of the year to RM292.6 million compared with RM271.8 million in the same period in 2014. However, parts revenue saw a decrease to RM120.3 million or 2.7% compared with RM123.7 million in the first half of 2014. The decrease is due to internal supply issues.
On production, Perodua produced 116,000 vehicles from January to June this year, which is an increase of 12% compared with 104,000 vehicles produced in the same period last year. Aminar said that he was optimistic that Perodua will be able to meet its after sales target for 2015 from its strong results coming from its Body & Paint business.
“We see great potential in after sales, particularly in growing our revenue moving forward. We will be aggressively improving our level of service as well as looking at optimising our reach to serve our customers better,” Aminar said.
“The first step towards achieving greater customer satisfaction is with Perodua Sentral, Petaling Jaya which began operations in early May 2015, whereby we have increase the level of customer care as part of our commitment to delight our customers,” he said.