German bankrupt car brand Borgward revived with China’s Foton
The German car brand Borgward was founded in 1919 and had a few successful models however it went bankrupt in 1961. Now we hear news that Borgward is relaunching, after a tie-up with Chinese vehicle company Foton. Borgward’s new president Karlheinz Knöss recently mentioned in a press event in Europe that they, Borgward, wants to become one of the top players in the automotive industry.
The first Borgward car of the 21st century will be penned by former Saab design boss Einar Hareide, and it will usher in the design language that will influence every one of the company’s subsequent models. It will ride on a highly modular platform, though whether it was designed in-house or borrowed from another automaker is still unanswered.
Foton and Borgward are aiming to produce 800,000 vehicles per year by 2020, with a target of 1.6 million cars by 2025. Their target markets are both Europe and the emerging markets in Asia and South America.
The plan will start with a premium SUV to be unveiled at the Frankfurt Motor Show this September. The Borgward SUV to be of a similar size to vehicles like the Audi Q5, BMW X3 or Mercedes-Benz GLC.
Company officials have confirmed that they’re working on a hybrid plug-in system, so at least one option for the SUV will be electric. It’s suggested that the SUV will also have all-wheel drive and a new dual-clutch automatic transmission. Cabin connectivity is going to be important, with a Multiple Interaction, a bespoke interface claiming to “change the way you think about the car.” The SUV should go on sale in mid-2016.
About the Author
Daniel Sherman Fernandez www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.
Related Posts
Experience the Rugged Luxury of GWM Tank 300 at Roadshows Across Malaysia →
First-Ever Mazda CX-80 Crossover SUV Unveiled In Europe, Malaysian Launch Soon? →
Ford Ranger Getaways Offers More 4×4 Skills Training And Off-Road Adventures →
