Published on August 3rd, 2015 | by Subhash Nair


Perodua Introduces UFirst Customer Loyalty Programme

Perodua launched its latest and most comprehensive customer loyalty programme which rewards purchases for all its products, services and even by participating in official Perodua events.

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“This programme, which we named ‘UFirst: Perodua’s passport for brighter and better days’ aims to offer the best programme for our valued customers,” Perodua President & CEO, Datuk Aminar Rashid Salleh said. “The name UFirst represents our commitment in placing our customers’ needs first in our offerings and in building lasting relationships with them,” Aminar said.

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Aminar said that to be a part of this programme, a customer must register at Perodua’s website for them to collect points which they could later redeem for goods, services and also be used to participate in our contests. Unlike other programmes, UFirst welcomes all members of the public, above 18 years old, regardless whether they are Perodua vehicle owners or not.

To further simplify the experience, Perodua will also launch a mobile app in September that would track points accumulated as well as alert users of offers, give motoring tips as well as a one-tap call for a road side assist. Also, benefits included under the programme are free breakdown and emergency services; deals on Perodua sales and services; discounts; invitations to fun activities; tips on how to maintain your vehicle, exclusive birthday vouchers and many more.

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“The first activity we are planning for UFirst is an Adventure Quest drive to an agro farm in Kluang, Johor from 3 to 4 October. Participants will enjoy a package worth RM480 at minimum entry fee of RM108, and stand a chance to win cash prizes as well as many exciting gadgets. Members who register from 1 to 31 Aug will also enjoy an extra value of more than RM80 from our early bird package.” Aminar said.


Those interested are encouraged to visit Perodua’s website (, facebook page (myperodua) and twitter feed for more details.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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