V8 Supercars event arm, Supercars Events have taken over Bathurst 12 Hour Race.
V8 Supercar CEO James Warburton said that current promoter “Yeehah Events’ James O’Brien and his team have done a fantastic job to establish the event and we are very proud to be able to add our expertise to take it to the next level,” Mr O’Brien said that Supercars Events would significantly enhance the race he revived in 2007. Current promoter Yeehah Events, and the Bathurst Regional Council agreed to the acquisition this week. Media sources have put the acquisition figure at around four million dollars.
With new engines, new cars and a dilution of the traditional Ford versus Holden battle that made the class so popular in Australia, V8 Supercars need a backstop of other categories and events. The deal will also open up further lines of communication with other International events, especially in the South East Asia region.
Stephan Ratel, boss of SRO, the company behind the hugely successful Blancpain Endurance Series has already entered the market with an involvement in both the Malaysian 24 Hour race and the new FIA GT3 World Cup at Macau. Ratel has recently shown interest into expanding into the Australian market and an involvement with the 12 hour.
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