Published on October 22nd, 2015 | by Daniel Sherman Fernandez0
Audi rated the most reliable European brand in the U.S. by Consumer Reports
Audi is the most reliable European supplier of new cars on the U.S. market. This is the finding of the renowned American consumer magazine “Consumer Reports” in its “2015 Annual Auto Reliability Survey”, a broad-based ranking that is published annually. For their latest reliability ranking, the U.S. experts evaluated information on over 740,000 automobiles submitted to them by their readers and online users over the past twelve months.
The brand with the four rings builds on its strong performance in the “Consumer Reports”. It was already the best European manufacturer in the past three years (2012: 8th, 2013: 4th and 2014: 5th). Audi now advances to 3rd in the rankings. Its closest European rival brand is in 10th place and the closest European premium competitor in 11th place.
But this is important to note- while the Europeans have built their brand on premium luxury, the Japanese have far exceeded them in terms of reliability and consistency. And this is something the Japanese know and focus on in order to maintain their lead, even if they may not be able to match the Europeans on the basis of luxury- but at the end of the day, the vast majority of the market will priorities the customer experience and overall reliability over flat out opulence.