Toyota Created ‘Scion’ & Sold Even More Cars To Americans
For most of us in Asia the ‘Scion’ car brand is not familiar as it is a product for the North American market only and it was created by Toyota to sell a range of compact and exciting cars. But not all Scion badged cars are from Toyota.
Here lies the surprise as even the Mazda2 carries the Scion badge in America (see picture above, Mazda2 steering wheel with Scion badge). Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the all-new iM five-door hatchback, the all-new iA sports sedan, the iconic xB urban utility vehicle, the tC sports coupe, and the FR-S rear-wheel drive sports car. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.
American car-buyers are loving the new Scion iA which is based on the Mazda2 (see picture above, with revised nose treatment) and the Scion iM which is a true Toyota product, as they have propelled the brand to sales records in September and October this year.
The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. The iA, Scion’s first sedan, is designed to appeal to young people who need a little more practicality, but still want attractive styling and outstanding driving dynamics. Along with the FR-S and tC sport coupes, both vehicles represent the evolution of Scion and mark powerful momentum for the brand.
The iA and iM bring unexpected touches to consumers, like desirable standard features at practical prices. Available with either a 6-speed manual or continuously variable transmission, the 5-door hatchback Scion iM delivers a lengthy list of amenities including the 7-inch Pioneer Display Audio unit with standard HD Radio and the Aha™ music streaming app, rear-view backup camera, and a 4.2-inch color multi-information display.
The Scion iA brings sophistication to the compact sedan class as safety and sensibility meet style. Standard features include piano black bumper treatment, a grill and tailpipe trimmed in chrome, keyless entry with push-button start, a rear-view backup camera and a 7-inch touch screen multimedia system with voice recognition.
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