Automotive

Published on December 26th, 2015 | by Daniel Sherman Fernandez

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Can-Am Joins Performance Icon Ken Block

Gymkhana viral video mogul becomes Can-Am brand ambassador and the Can-Am / Ski-Doo vehicles are now official part of Block’s Hoonigan lifestyle. Block, who is a talented World Rally Championship racer, X Games medalist and viral video trailblazer, is now an official ambassador for the Can-Am brand. Block and his Hoonigan team are joining with BRP to highlight the performance capabilities of the Can-Am Maverick side-by-side vehicle.

Ken Block celebrates the newest additions to his Hoonigan fleet: a Can-Am Maverick MAX X rs 1000R Turbo side-by-side vehicle and a Ski-Doo Summit X snowmobile. © BRP 2015

Block and BRP’s Can-Am brand will each feature heart-pounding content across their numerous platforms.

“Ken Block is the essence of an action-sports athlete and marketer, having proven himself on the racetrack and as an enthusiast brand extraordinaire,” said Marc-André Dubois, director, Global Marketing, Can-Am Off-Road. “His entertaining nature, video feats and jaw-dropping driving skills all speak directly to the core of those passionate about performance, a quality that remains a fundamental pillar for the Can-Am brand.”

“I’m really stoked about my new deal with BRP,” said Block. “I live a very active outdoor lifestyle at home in Park City, Utah, and being able to add awesome recreational products like the Can-Am Maverick MAX X rs 1000R Turbo vehicle to my fleet is going to get me outside with my family even more. There’s so much awesome terrain to explore out here and to be able to do so in a fun side-by-side with my kids tagging along? That’s just going to let us make a lot of great memories together. I can’t wait!”

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