Published on December 17th, 2015 | by Subhash Nair


Ford Driving Skills for Life Reaches Out to MMU Stundents

Ford Motor Company has continued its global Driving Skills for Life (DSFL) programme in Malaysia, hosting workshops for students at the Malaysian Multimedia University (MMU), aimed at raising awareness of safe driving. Ford’s half-day DSFL workshops – provided free-of-charge – emphasise the importance of safe driving skills for Malaysian motorists.

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According to The Malaysian Institute of Road Safety (MIROS), Malaysia recorded a total of over 476,000 road crashes which resulted in over 6,600 fatalities in 2014. The Driving Skills for Life programme is aimed at educating drivers on necessary and practical skills for driving safely, helping to reduce the number of fatalities and injuries associated with traffic accidents. DSFL training includes both classroom session covering theory, as well as a hands-on driving session to apply the learnings.

In addition to the programme’s core content, an emphasis on the dangers of driving under the influence of alcohol has been incorporated this year, including having participants wear specially designed gear that helps simulate the experience of driving while movement, coordination and alertness are impaired.

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The DSFL workshops at MMU build on Ford’s outreach to young drivers in Malaysia, which began with DSFL at Taylor’s University earlier in the year, and will continue in 2016. DSFL is Ford’s flagship global corporate social responsibility (CSR) programme. In Asia, Ford DSFL is now in its eighth successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, India, Indonesia, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.

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By the end of 2015, Ford DSFL will reach more than 150,000 people with behind-the-wheel training and hundreds of thousands more through online training, school programmes and safe driving campaigns in 32 countries.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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