Mercedes-Benz Malaysia Breaks Down Their Successful 2015
It’s no secret that 2015 was one of Mercedes-Benz’s most successful years in decades. They won just about every motorsport event they entered and their cars sold extremely well. But their achievements don’t just amount to some faraway corporate success story – they did exceedingly well on the local front as well.
Mercedes-Benz Malaysia absolutely rocked 2015. In brief, this is what their year looked like:
Yes, Mercedes-Benz Malaysia sold 3913 more vehicles than they had in 2014 and when you stop to consider how bad the economic situation was in Malaysia, it really makes it quite a feat. Here’s the breakdown of what exactly happened.
- 2697 units of the C-Class sold
They released a completely new C-Class, which won World Car of the Year in the Premium Family Car segment. Assembling it locally helped give it a very competitive price, leading to an increase of 56% in sales over 2014’s figures.
- 3383 units of the E-Class sold
Ordinarily, the C-Class with its lower price point would be real volume driver. But having secured tax exemptions for their locally assembled diesel-electric E300 Bluetec Hybrid model, Mercedes-Benz Malaysia managed to deliver a full-spec car that was lower than the base model petrol’s price. As a result, just under 2700 of these 3383 units were Bluetec Diesels.
- 1909 units of the S-Class sold
That doesn’t sound like a big number, until you realise that these cars are considered the pinnacle of luxury. With a similar tax exemption scheme in place, MBM achieved a sales increase of 201% over 2014s results.
Good sales were only part of the story of MBM’s great year. They also strengthened their compact car line-up, selling 2811 CLA, GLA and A-Class cars. The image of these more affordable Benzes was bolstered by a fleet of newly introduced ‘Dream Cars’ – most notably, the AMG GTS.
Hoping to repeat their success this year, Mercedes-Benz Malaysia will continue to improve on their already excellent aftersales and customer experience while striving to bring the latest products to market.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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