Published on February 9th, 2016 | by Daniel Sherman Fernandez0
Daimler Opens Two New Regional Centers for Commercial Vehicles in Africa
Just four months after the opening of the first Regional Center for Commercial Vehicles in Dubai, Daimler Trucks is driving on with the continued regionalization of its sales and service organization for important emerging markets. With Daimler Commercial Vehicles Africa (DCV Africa) for East, Central, and West Africa and the Regional Center Southern Africa (RCSA) for Southern Africa, an additional two of a total of six regional centers take up their work this week. In future, the two companies will manage the sales and service for commercial vehicles for all brands in a total of fifty African markets.
In future, DCV Africa with a head office in the Kenyan capital of Nairobi will be responsible for the entire commercial vehicles portfolio of light and heavy-duty trucks, as well as for mini to large tourist buses. Sales will cover trucks of the Mercedes-Benz and FUSO brands and Mercedes-Benz buses.
The region of East, Central, and West Africa with a total population of 770 million consists of 41 markets, including Kenya, Nigeria, Tanzania, Cameroon and Ghana. It offers great long-term potential for growth: 68% of the population is under the age of 25 – no other region has a higher percentage. After one decade of growth of around 5 percent, experts predict a figure of around 4 percent this year. Rich in natural resources, the region’s dynamic development is further supported by direct foreign investments, which have grown six times the level of the year 2000. In parallel with the growing economy, it can be assumed that the transport sector and thus also the demand for commercial vehicles will develop positively. In 2015, Daimler sold around 5,900 commercial vehicles in the region, 4.000 units out of these came from the Asian brand FUSO.
With the creation of regional centers, Daimler is placing an even stronger focus on the regional customer requirements of the commercial vehicle business – directly on the spot. Daimler has already been managing its commercial vehicle activities in the region of Middle East & North Africa (MENA) from a local regional sales center since October. Based in Dubai, Daimler Commercial Vehicles Middle East & North Africa FZE (DCV MENA) services 19 countries – from Morocco to Pakistan. The company is responsible for the business with the entire commercial vehicles portfolio in the region – from the Mercedes-Benz Citan city van to the heavy-duty truck Mercedes-Benz Actros.