Published on March 3rd, 2016 | by Daniel Sherman Fernandez0
Aston Martin and Richard Mille Announce Partnership and Racing Collaboration
Aston Martin and watchmaker Richard Mille have just announced a long-term global partnership and racing collaboration which will see both parties work together on an exciting new collection of exclusive Richard Mille watches featuring the iconic Aston Martin wings.
At the heart of the partnership are the key attributes of both brands: innovation, design and technology combined with unique character and style.
At the same time both brands are intricately linked with fine craftsmanship – each of the components that make up a Richard Mille watch is designed, machined and assembled entirely by hand in the Jura Canton, the watch valley of Switzerland. Similarly, all Aston Martin’s sports cars are designed, engineered and handcrafted at the British brand’s headquarters at Gaydon in the UK.
Richard Mille will be supporting the Aston Martin Racing team in the FIA World Endurance Championship, 24 Hours of Le Mans and Nürburgring 24 Hours.
Commenting on the partnership, Richard Mille, CEO said: “We are passionate about the world of luxury sports cars, it has always been a personal interest of mine and Aston Martin is the perfect partner for us. The spirit of embracing mechanical challenges forms an integral part of both watches and cutting edge automotive design.”
Katia Bassi, Managing Director AM Brands concluded: “We are delighted to be partnering with Richard Mille, a company that stands for exceptional performance and design excellence, just like Aston Martin. We are looking forward to working with Richard Mille over the coming years to develop a collection of luxury high performance watches.”