Published on March 18th, 2016 | by Daniel Sherman Fernandez


Visit The BMW Museum Using an App. How’s That For Irony?

For the first time, the newly released BMW Museum app allows smartphone and tablet users to preview highlights from the history of BMW and its products before they make their trip, while intelligent interactive technology allows them to engage more intensively with the exhibits during the visit itself.

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Whatever route visitors choose through the Museum, the app provides them with in-depth explanatory descriptions of the individual departments and exhibits as they move through the rooms. The audio and text commentaries are offered in seven different languages. The BMW Museum App is supplied in two versions – for iOS and Android devices. It has been available free of charge from the Apple App Store and Google Play Store since February 2016.

Spanning an exhibition area of approximately 5000 square metres, the BMW Museum is dedicated to the past, present and future of sheer driving pleasure. Situated right next-door to the BMW headquarters, it forms one pillar – alongside BMW Welt and the BMW Group Plant – in a multi-dimensional brand experience.

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The exhibits include more than 120 of the most prestigious and important vehicles, motorcycles and engines from the history of the BMW brand.

By combining lively and engaging history with interactive digital presentation technology, the BMW Museum App mirrors the BMW Museum’s own approach to showcasing the past, present and future of sheer driving pleasure. As users make their journey through the history of mobility, the app then allows them to share their impressions via social media.

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