Automotive

Published on April 29th, 2016 | by Daniel Sherman Fernandez

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Mazda MX-5 Makes The One-Million Club

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Mazda Motor Corporation announced this week that production of the Mazda MX-5 Miata (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989.

“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Masamichi Kogai, representative director, president and CEO, Mazda Corporation. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.”

As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade.

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The one-millionth will be in the U.S. in September, making stops around the country before its final destination at the annual “Miatas at Mazda Raceway” event on October 1-2. For those clubs interested in participating in a regional event in the U.S., please contact [email protected] More information will be available in the coming weeks.

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The MX-5 is a symbol of Mazda’s car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

The MX-5 has held the Guinness World Record1 for the best-selling open-top two-seater sports car for many years. With the achievement of one million units of production, Mazda will now attempt to break its own record.

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History of the Mazda MX-5
Feb 1989Original MX-5 debuts at Chicago Auto Show
Oct 1997Second-generation MX-5 debuts at Tokyo Motor Show
Dec 199810th Anniversary Limited Edition MX-5 launched
May 2000Recognized by Guinness World Records as the world’s best-selling two-seater sports car (531,890 units produced)
Jan 2002Production reaches 600,000 units (Guinness World Record updated)
Mar 2005Third-generation MX-5 debuts at Geneva International Motor Show
Apr 2005Production reaches 700,000 units (Guinness World Record updated)
Jul 2006Retractable hardtop model debuts at British International Motor Show
Jan 2007Production reaches 800,000 units (Guinness World Record updated)
Jul 200920th Anniversary Limited Edition MX-5 launched
Feb 2011Production reaches 900,000 units (Guinness World Record updated)
Apr 201425th Anniversary Edition MX-5 launched
Sep 2014Fourth-generation MX-5 debuts
Mar 2016Mazda MX-5 RF debuts at New York International Auto Show
Mar 2016Mazda MX-5 becomes first and only car to win both World Car of the Year and World Design of the Year at the New York International Auto Show
Japan exhibit schedule for One-Millionth Mazda MX-52
May 3, 2016Flower parade at Hiroshima Flower Festival
May 8, 2016Oasis Roadster Meeting
May 12–27, 2016Mazda Brand Space Osaka
May 29, 2016Karuizawa Meeting

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