Published on May 16th, 2016 | by Subhash Nair


Formula Masters China Series Attracts More Partners For 2016 Season

Rapidly gathering momentum as it strengthens its reputation as China and the region’s premier single-seater championship, Formula Masters China Series (FMCS) today announced new partnerships with: watchmaker Bernard Richard Manufacture (BRM); König Ludwig Weissbier, a brand owned by Warsteiner, one of the largest privately-owned breweries in Germany; GoPro, maker of the world’s most versatile cameras; and Xbox, Microsoft’s flagship entertainment brand for TV, phone, PC and tablets

The new partners join a growing roster of brands attracted by the championship’s growing influence, and bolster the series’ strategic alignment with prestigious global organisation.

Organised by Volkswagen Group China and run in close partnership with its respected GT championships, the Porsche Carrera Cup Asia and the Audi R8 LMS Cup, FMCS continues to set the benchmark in junior single-seater racing in the region as well as offer unrivalled career advancement opportunities for fledging talent.

Formula Masters Zhuhai 20 Sept 2015 Photo: Andrew Ferraro

Located in the French village of Magny-en-Vexin, BRM hand crafts just 2,000 timepieces a year. A name synonymous with motorsport, BRM integrates the spirit of pure racing into each handcrafted timepiece, with chequered flags on cases and straps, components made from the same high-tech materials used in racing cars, and models named after engine parts.

König Ludwig Weissbier is a unique wheat beer brewed according to the Bavarian purity law of 1516. Centuries of family brewing experience have shaped König Ludwig Weissbier, and it is celebrated for its refreshing and smooth taste.

A must-have at race tracks the world over, GoPro has become one of the most exciting and aspirational companies of our time, creating ever-more versatile technology to capture – and relive – extreme sports. A vital tool for drivers, teams and race officials, GoPro also enables fans to experience first-hand the thrilling intensity of motorsport.

Microsoft’s Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music and sports. Your favorite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world’s premier social entertainment network. Forza, as a most popular Xbox racing gaming franchise involving more than 10 million gamer and racing fans globally, will has the newest Forza Motorsport 6 as this year on-site experience game.

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The new collaborators join a number of FMCS partners who continue their partnerships into the 2016 season. Tire partner Giti has worked with FMCS since its debut in 2013, developing a reliable tire with superb performance under a variety of different and challenging conditions. Giti has also furthered its commitment to developing young talent; in 2015, a Giti team comprised of four FMCS drivers took a class win at the Sepang 12 Hours. Carrying the momentum of that success, Giti intends to form an all-FMCS team to compete in a major endurance race this season.

Dixcel also returns to FMCS for a fourth season, the brake partner continuing to deliver advanced technology which enables safe car control in all conditions.

For more than 180 years, Kessler sparkling wines have helped celebrate life’s special moments and in 2016, FMCS drivers will again toast their success on the podium with Germany’s oldest sparkling wine. FMCS guests will be served Kessler and König Ludwig Weissbier in the exclusive FMCS VIP hospitality lounge.

Adding a cool factor to the red-hot series is sunglasses brand Dienastie, whose modern, stylish approach to eyewear is a hit with the FMCS drivers who frequently sport their designs at the race track.

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Volkswagen Group China brand Ducati returns to FMCS. The epitome of authentic Italian performance and representing the essence of Italian style since the brand was first founded in 1926, Ducati motorcycles are featured at selected FMCS round, while drivers receive exclusive opportunities to experience the iconic brand. Media partners sport auto and China Television Service (CTVS) continue to champion the series with their print, online and television coverage. sport auto, the Chinese brand of leading German publication Auto, Motor und Sport, provides regular coverage of the series in its flagship Chinese-language print publication and supports FMCS’s digital campaigns. Beijing-based television production company CTVS produces a 30-minute highlights programme following each FMCS race weekend, with drivers, teams and partners gaining international media exposure across China and Asia via broadcasters such as Fox Sports Asia.

The 2016 FMCS season will begin in May, with the first of six triple-header race weekends. Interested drivers are asked to contact FMCS Series Manager Matthijs Hoitink [email protected] for further details.


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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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