Published on May 16th, 2016 | by Subhash Nair0
Honda HR-V Now Comes in Dark Ruby Red Pearl and Gets New 17″ Rims
Honda Malaysia (or the Company) today announced the introduction of the Dark Ruby Red Pearl into the HR-V colour line-up. In addition to the Dark Ruby Red Pearl colour, the HR-V also received exterior and ride enhancements, particularly, new 17” wheel design for all variants which will enhance the dynamic look of the HR-V.
“Due to the positive response of the red colour on the City and Jazz, we have decided to introduce the red colour for the HR-V as well. The Dark Ruby Red Pearl colour blends well with the stylish design and smart features of the HR-V. I believe that it will appeal to young executives and young families that seek a more vibrant and lifestyle looking Compact SUV. Based on market feedback, we have also introduced a new 17” wheel design which will further enhance the look of the HR-V. We are positive that the new colour option for the HR-V will further enhance its popularity and meet the markets demand,” said Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi.
Since its launch in February 2015, the HR-V has sold over 28,500 units as of April 2016 and remains in lead position in the compact SUV segment.
The HR-V maintains its 1.8L SOHC i-VTEC engine. Combined with the Earth Dreams Technology Continuous Variable Transmission (CVT), the HR-V with Energy Efficient Vehicle (EEV) status, offers fuel efficient performance and a smooth driving experience.
Practicality remains a big plus point for the HR-V. Through the Multi-Utility Cargo Space, various versatile rear seat configurations from Utility Mode, Tall Mode to Long Mode can be adjusted to meet the needs of all lifestyles and uses. Advanced technology features like the Automatic Brake Hold and Electric Parking Brake for a seamless driving experience is made available for all variants.
Safety has always been Honda’s top priority and all 3 HR-V variants has a 5-Star ASEAN NCAP rating.
Sales target for the HR-V is 1,500 units a month and Honda Malaysia is optimistic that the Dark Ruby Red Pearl HR-V will be received positively by Malaysians. Apart from the Dark Ruby Red Pearl, the current colours available for the HR-V are Taffeta White, Modern Steel Metallic and Ruse Black Metallic.
Honda Malaysia also announced even though the demand for the HR-V is high, the Company managed to maintain the waiting period to between 1-2 months. By increasing its production, Honda Malaysia remains committed to deliver the vehicles on time to customers.
In addition, a new ‘Rear Shelf’ is also offered as an optional accessory for HR-V owners. Priced at RM550 (inclusive GST), it is available at all 88 Honda dealerships nationwide.
Check out the Dark Ruby Red Pearl on the HR-V at any Honda showrooms nationwide today! For more info, please call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my