Toyota Takes Top Spot Again


Published on June 9th, 2016 | by Daniel Sherman Fernandez


Toyota Takes Top Spot Again


Toyota retained its title as the world’s most valuable car brand in a new ranking, beating BMW and Mercedes-Benz once again. Newcomer Tesla has now entered the top 10 for the first time, indicating the rising challenge traditional automakers will have to face from emerging NEW players.

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Toyota’s brand value rose 2% to USD29.5 billion, according to the BrandZ Top 100 Most Valuable Global Brands study which was released today. Toyota has been No. 1 in 9 of the 11 years the study has been carried out.

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