Published on July 26th, 2016 | by Amirul Mukminin0
Perodua Sees Better Second Half, Sales to be Led by Bezza and Axia
Perodua maintains its sales target of 216,000 for 2016 by more than doubling its sales to 118,600 in the second half of the year from 97,400 units achieved in the first 6 months so far.
This increase comes despite the reduced total industry volume (TIV) projected by the Malaysia Automotive Association (MAA) to 580,000 vehicles from 650,000 vehicles earlier in the year due to volatility of global economy and the soft consumer sentiment in the first six months of the year.
The recently launched Perodua Bezza has seen bookings averaged 1,000 cars per day since it was opened for booking on 16 July and the national compact car company aims to meet the demand with its existing vehicle stock.
“We began mass production of the Perodua Bezza since June and have a ready stock of 7,000 as of 21 July. By 31 July, we expect to have 9,000 units ready for delivery nationwide,” Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said.
So far, the Bezza’s booking reached 10,115 units as of 26 July morning and 500 deliveries since it was launched on 21st July.
“We will do our best to ensure that delivery is made in a timely manner as to ensure our customers’ satisfaction. This is also in-line with our goal to further improve both our Sales Satisfaction Index and Customer Satisfaction Index standing,” Aminar said.
In January 2016, Perodua announced its targets for the year, which includes 905 points for its Sales Satisfaction Index, 870 points for its Customer Satisfaction Index.
On other models, for the first half of the year, Perodua sold 28,100 Myvi, 51,100 Axia and 18,150 Alza.
On the after sales division, Perodua saw one million vehicles patronising its 186 service centres nationwide, an increase of 5% from 965,000 vehicles in the same period last year.
Intake revenue has also increased to RM 330 million in the first six months of 2016, up 13% from RM 293 million in the same period last year.
Parts sales (including accessories) for the first half of 2016 also improve by 5% to RM 126 million from RM 120 million in the same period.
Production, however, saw a decrease by 14% to 100,300 units from 116,400 units in the first half of last year.
“Despite the expected increase in sales for the second half, we maintain our production forecast of 216,000 vehicles for the year, having already planned our production expectation of the year, which includes the Perodua Bezza,” Aminar said.
“We hope that the general public would come to any of our 181 sales showrooms throughout the country to test drive and experience the Perodua Bezza as well as our other models to truly appreciate our offerings,” Aminar said.
“We thank you for your support and we will further improve ourselves to ensure that you have a delightful motoring with us, because here at Perodua – You Matter Most,” Aminar said.