Automotive

Published on October 19th, 2016 | by Subhash Nair

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Mercedes-Benz Malaysia Extends its Lead as the No.1 Premium Brand

Mercedes-Benz Malaysia Sdn Bhd (MBM) rounded up yet another record quarter with a solid performance across the board.  For the 3rd quarter of 2016, MBM extended the lead as the No. 1 Premium Brand in the Malaysian automotive market by recording further growth in sales and customer deliveries. The increase in investments of MBM’s local assembly, continuous enhancements of the Mercedes-Benz premium service and customer experience combined with a superior product portfolio were the key success factors.

“In the first nine months of 2016, MBM recorded 9,047 vehicles delivered to customers, which represents a 10 per cent growth compared to the same period last year. Further extending our market share to 2.4%,” added Vice President Sales and Marketing, Passenger Cars, Mr Mark Raine.

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Understanding and recognising the needs of the Malaysian market, MBM has strategically introduced a diverse product portfolio over the years. This year, MBM has launched 10 new Mercedes-Benz models, ranging from the Master Piece of Intelligence, the E-Class; the Mercedes-Benz SUVs, to the latest additions in the Mercedes-Benz dream car range, the Mercedes-Benz C-Coupe, SLC and C-Class Cabriolet. The most recent model launched was the third locally assembled hybrid vehicle by Mercedes-Benz the C350e which further extends MBM’s EEV offensive strategy.

The locally produced limousines and compact models contributed the biggest percentage of the Three-Pointed Star’s sales for the first nine months of 2016 with 6,017 and 1,851 units sold respectively.

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The Mercedes-Benz C-Class topped the sales chart for MBM’s limousine models with 3,733 units sold, representing a 90 per cent jump compared to the first nine months of last year. The Mercedes Benz E- and S-Class recorded 1,463 and 821 units sold respectively.

The A-Class remained the most popular compact model preferred by the Malaysian market with 829 units sold, representing a 21 per cent increase compared to the first nine months of last year. The CLA and GLA, continued to contribute to the positive growth for MBM’s compact range with 480 units and 473 units sold respectively.

Following the overwhelming response for the Premium SUV range by Mercedes-Benz, the newly launched Mercedes-Benz GLE and GLC recorded an impressive 190 units and 964 units sold respectively in the first nine months of 2016. The Mercedes-Benz Dream Cars rounded up MBM’s overall positive performance with 195 units sold in the 3rd quarter of 2016.

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Driven by a growing demand for its vehicles, MBM increased its local production with a total of 6,424 vehicles produced for the first nine months of 2016 (+15 %). MBM produces eight Mercedes-Benz models locally, namely the Mercedes-Benz C180 Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, the new E-Class, S400h AMG, together with the recently launch first locally produced SUV, the GLC250 AMG, and the first locally produced plug-in hybrid, the Mercedes-Benz C350e. Moving forward, the newly completed MBM warehouse in Pekan is expected to further support MBM’s efforts to facilitate the growing demand for Mercedes-Benz vehicles.

Driven by passion to deliver exceptional customer experience, MBM pioneered the Autohaus concept in Malaysia. MBM currently boasts the largest premium dealer network in Malaysia with a total of 29 dedicated dealerships. MBM together with its dealer partners continue to raise the bar by investing not only in the conntinuos improvement of the autohauses, but in after-sales capabilities as well. This is evident with the continuous roll-out of Service Differentiation elements incorporated into nine dealerships nationwide to date, with more upgrades expected in the near future.

As of Quarter 3 2016, MBM recorded the highest throughput in history, servicing a total of 79,917 vehicles across Malaysia (+18.1%). Notwithstanding the significant growth, customer service was not compromised as MBM together with its dealer partners maintained the best Customer Satisfaction Index (CSI) score in history.The seamless Mercedes-Benz brand experience is further supported by the offerings of its in-house financier, Mercedes-Benz Services Malaysia Sdn Bhd (MBSM). Known for its innovative and flexible financial solutions as well as comprehensive range of insurance offerings, MBSM recorded an equally strong performance with a year-to-date servicing portfolio of RM 1.8 billion, representing an 80 per cent jump compared to the same period last year.

The seamless Mercedes-Benz brand experience is further supported by the offerings of its in-house financier, Mercedes-Benz Services Malaysia Sdn Bhd (MBSM). Known for its innovative and flexible financial solutions as well as comprehensive range of insurance offerings, MBSM recorded an equally strong performance with a year-to-date servicing portfolio of RM 1.8 billion, representing an 80 per cent jump compared to the same period last year.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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