Published on November 22nd, 2016 | by Subhash Nair0
Porsche Opens New $60 Million Experience Center and Motorsport Headquarters in Los Angeles
Porsche Cars North America, Inc. (PCNA), today officially opened its second Porsche Experience Center (PEC LA) in the United States. The new $60 million facility will serve as the company’s premier West Coast destination for the public, including automotive enthusiasts and Porsche customers. Located on the 405 Freeway in Carson, California, convenient to three of the Los Angeles area airports, the 53-acre complex is also the new home of Porsche Motorsport North America. The PEC LA features a driver development track with eight educational modules totalling 4.1 miles, a changing race car exhibit, and a fine-dining restaurant.
Guests and corporate groups visiting the new facility can hone their driving skills on courses built to demonstrate the power, responsiveness and safety of Porsche sports cars. The company opened its first $100 million Experience Center and North American headquarters in May 2015 in Atlanta. With facilities on each coast, the U.S. is the only country with two Experience Centers, representing the largest investments for Porsche outside Germany to date.
If California were a country, it would be the fifth largest market, accounting for 23 percent of Porsche vehicles sold in the United States. Of the 51,756 Porsche vehicles PCNA delivered to customers in the U.S. last year, 12,016 were sold in California.
Visitors to the PEC LA can enjoy instructor-led, 90-minute experiences on the driver development track in Porsche sports cars. The eight training modules include two handling circuits, an ice hill, an off-road course, a dynamics area, a launch control and acceleration straight, as well as a low friction handling circuit, low friction circle, and hydraulic kick-plate.
In addition to driving experiences, guests can reserve meeting space, view historic Porsche race cars or dine at Restaurant 917, aptly named after the iconic race car that gave Porsche its first win at the famed French endurance race, the 24 Hours of Le Mans. The state-of-the-art business centre features 6,000 square feet of main event space.
The new complex is also home to Porsche Motorsport North America (PMNA), the only authorised sales, parts, and service provider in the United States and Canada for all purpose-built Porsche race cars such as the 911 GT3 Cup, 911 GT3 R, and the Cayman GT4 Clubsport. PMNA also provides engine and transmission servicing, on-site race support at multiple international racing series, and certain restoration services. A glass wall inside the atrium of the new Porsche Experience Center provides visitors with a clear view into the Porsche Motorsport North America workshop, where historic race cars are repaired, track vehicles are maintained, and race cars from owners and collectors are exhibited.
The Atlanta Porsche Experience Center welcomed 36,000 visitors in its first year of business. The company anticipates the new Porsche Experience Center will mirror the success of its sister facility in Atlanta, with an expected 50,000 guests each year. Guests interested in visiting or booking a driving experience at the new facility may find additional information at https://www.porschedriving.com/porsche-experience-center-los-angeles