Published on December 2nd, 2016 | by Daniel Sherman Fernandez0
BMW 5-Series, Still A Hot Seller
Global bestseller, winner of a string of comparison tests and a “Global favorite executive car” – the BMW 5 Series model F10 represents a quite unique success story.
Instantly captivating and enduringly compelling, the aesthetic qualities of the F10 BMW 5 Series models have secured sales success around the globe and a wealth of awards and distinctions.
Its sales figures, the verdicts of experts and the response of the public make a compelling narrative. The BMW 5 Series has been a fixture in the BMW portfolio since 1972 – longer than any other current model. It didn’t take the 5 Series long to establish itself as a paragon of driving pleasure and aesthetic appeal in its segment. And today it can add efficiency and innovation to the list of disciplines in which it leads the way in the executive car market.
The BMW 5 Series Sedan currently rolling off the assembly line is the 6th-generation model. An impressively harmonious balance between sporting flair and elegance has been a defining feature of the four-door variant since it first made the leap from the drawing board to the road and went on to become the most popular executive car in one market after the next. Entering the fray in 1991 and now in its fourth generation, the BMW 5 Series Touring blends hallmark BMW dynamics and all-embracing comfort with a variable-usage cargo area designed to meet the requirements of a wide range of activities. And the BMW 5 Series Gran Turismo, unveiled in 2009, has seen BMW introduce drivers to an all-new type of car. Its extravagant design represents the expression of sports performance, luxurious long-distance comfort and versatility.
Global market leader: BMW 5 Series defends its leading position in the world’s car markets.
To date, over 6.6 million BMW 5 Series cars have left the factory. And the current BMW 5 Series is in excellent shape to surpass the record set by the highly successful last two generations, each of which sold in excess of 1.4 million units. A total of more than one million units of the current BMW 5 Series Sedan have been delivered to customers since the sales launch of the 5 Series in March 2010. No other generation has bettered these sales figures over such a short period of time.
The BMW 5 Series defended its leading position as the best-selling car in its class in supreme style once again last year, further extending its upward curve of constantly rising sales figures since its market launch.
Soaking up acclaim around the world: BMW 5 Series earns top ratings, wins design awards, heads readers’ surveys. The quality and popularity of the BMW 5 Series are reflected in the host of prizes and distinctions awarded to the members of the model family around the world.
In early 2013 the BMW 5 Series secured class victory – for the third year in succession – in the readers’ survey “The Best Cars” conducted by the German motoring magazine “auto, motor und sport”. This success came not long after the BMW 520d EfficientDynamics Edition with BMW BluePerformance technology had been voted “Car of the Future” and awarded the ADAC automobile association’s “Yellow Angel”. The BMW 5 Series as a whole had been named “Germany’s favourite car” in the same competition in 2011.
In addition to the red dot award, iF Product Design Award and Design Award of the Federal Republic of Germany, the BMW 5 Series has also picked up a notable collection of international distinctions in recognition of its successful exterior design. Beyond these, the BMW 5 Series has been voted “Car of the Year”, “Best Car”, “Premium Car of the Year”, “Family Car of the Year” and “Executive Car of the Year” in various countries.
This broad spread of qualities has been recognised with a swathe of impressive ratings elsewhere as well. German car journal “Auto Bild” crowned the BMW 525d Touring “Value Champion 2012” on account of its high value retention in the used car market. The title had been awarded to the BMW 520d Sedan the previous year. And the BMW 5 Series emerged from both the Euro NCAP and the US NCAP crash tests with the highest rating of 5-stars. It was also the first vehicle to achieve a 100% score in the Safety Assist category of the Euro NCAP crash tests.