Published on December 2nd, 2016 | by Subhash Nair


Asbenz Motors, Delivering Mercedes-Benz Excellence in the North

Mercedes-Benz Malaysia Sdn Bhd and authorised dealer Asbenz Motors Sdn Bhd recently unveiled the newly upgraded Mercedes-Benz Asbenz Motors Sungai Petani Autohaus (Asbenz Sg Petani Autohaus). With the enhanced Asbenz Sg Petani Autohaus, customers in the northern region can look forward to the hallmark three-pointed star service standards already enjoyed by the larger towns and cities in the country.

“We are very pleased to continue growing our service and retail touchpoints for the benefit of our customers. Our ever-growing brand presence over the years is a result of the synergy between Mercedes-Benz Malaysia and our dealer partners. Through the enhanced Asbenz Sg Petani Autohaus, customers in the northern region can be assured of our unparalleled after-sales care backed by the brand’s track record of 130 years of Innovation!,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.


“This upgrade is very timely as we grow in line with the good demand the Mercedes-Benz brand has enjoyed all through the year, not only in Malaysia, but worldwide. I believe our customers will be very pleased with the fresh look and enhanced capabilities of our Autohaus which can service up to 200 vehicles a month,” added Asbenz Motors Sdn Bhd, Managing Director, Mr Goh Chuan Kiong.

With a total investment of RM32 million in the northern region, the Asbenz Sg Petani Autohaus upgrade represents Mercedes-Benz Malaysia’s long-term plan to enhance the Autohauses in northern peninsular Malaysia.


The 11,439 sq. ft. Asbenz Sg Petani Autohaus is able to house four showroom vehicles. A full-fledged 3S facility, it is capable of servicing 200 vehicles a month to cope with the growing demand in premium customer service and experience. Fully compliant with the Mercedes-Benz Presentation System II (MPS II), the global autohaus benchmark of customer experience, the Asbenz Sg Petani Autohaus is also complete with the new Mercedes-Benz Corporate Identity (CI).


During the official unveiling, Mercedes-Benz Malaysia Vice President Sales and Marketing, Passenger Cars, Mark Raine, presented the recently launched models, namely the SLC, C-Class Cabriolet, the GLC Coupe and the GLS to its northern fans. “As the inventor of the automobile, for 130 years, we have continued to set the highest benchmark in automotive technology, automotive retailing and customer experience. The Asbenz Sg Petani Autohaus represents a strong partnership between Mercedes-Benz Malaysia and Asbenz Motors in enriching new experiences for our customers here in the northern region,” Raine said.

The Mercedes-Benz Asbenz Motors Sungai Petani Autohaus is located at No. 60, Jalan Fairuz 6, Taman Perusahaan Ringan Bakar Arang, 08000 Sungai Petani, Kedah.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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