Published on December 10th, 2016 | by Subhash Nair0
Laser Group Follows Richards to GT Championship
With the announcement that Steve Richards Motorsport will be focussing on the Australian GT Championship, Laser Plumbing & Electrical are excited to announce their continued partnership with Richards and his team.
After a successful six-year partnership resulting in 51 podium finishes and the 2014 Porsche Carrera Cup Championship title, Steve Richards Motorsport and Laser Plumbing & Electrical have announced their continued partnership as Steve ends his stint in the Carrera Cup Australia to focus on growing its BMW GT program.
As Australia’s largest Plumbing and Electrical network, the Laser Group moved into the sponsorship program with the Bathurst Champion when he left Ford Performance racing after 15 years as a full-time driver in the Australian V8 Championship to start his own team in the Porsche Carrera Cup Australian Championship.
Utilising the partnership to build their client engagement program, Laser Plumbing & Electrical along with Steve Richards have built the program with individual plumbing and electrical businesses who are part of the Laser Group. As well as hosting guests to experience hot laps with the racing legend, the client engagement program has also enabled Members involved to use the partnership to support local charities and organisations, host client events featuring the Bathurst champ, experience races at part of the Steve Richards Motorsport pit crew as well as benefit from specific programs available through the relationship with Porsche.
The six year relationship between Laser Group and Steve Richards hasn’t just been a success off the track. Beginning their race for the Australian Championship title in 2011, Steve collected 12 podium results, finishing 4th in the championship in their first year. In 2012 after a tough first two rounds, Steve climbed from 25th to 5th by the end of the season, claiming another 10 podium finishes. 2013 saw more success for the team as Steve finished 4th in the championship, winning the last race of the year.
After the Porsche Carrera Cup Australian Championship moved to the technologically advanced 991 model 911 for 2014, the partnership launched their new look entry, changing the Laser Plumbing & Electrical Porsche to a sleek blue and yellow livery which has continued to stand out during television coverage of events. 2014 proved to be a great year for Steve and the team culminating in claiming the 2014 title of Porsche Carrera Cup Australian Champion.
The Laser Group continued their partnership with Steve Richards Motorsport in 2015 and 2016, finishing 4th and 5th respectively as they looked forward to how they could take the relationship to a new level.