Published on December 10th, 2016 | by Subhash Nair


Volkswagen Passenger Cars Malaysia Gets a New Managing Director

Volkswagen Passenger Cars Malaysia (VPCM) today announced the appointment of Mr. Erik Winter as its new Managing Director, with immediate effect. Mr. Winter replaces outgoing Managing Director Mr. Alin Tapalaga, who is returning to Europe due to health reasons – and will oversee the Company’s Brand and Human Resource operations.


Mr. Winter joins Mr. Florian Steiner, Managing Director of VPCM for Aftersales, Information Technology and Finance.  No stranger to the automotive retail scene, Mr. Winter brings with him the experience and expertise garnered from 16 years serving under Porsche Holding Salzburg’s (PHS) numerous business units around the globe. Mr. Winter was previously based in China, where he was responsible for the retail operations of one of the brands represented by PHS.


Together with Mr. Steiner, Mr. Winter will focus on VPCM’s strategy on increasing its market share, strengthening the Volkswagen dealer network, and enhancing its aftersales service.


With a product lineup that is strengthened by the recent launch of Volkswagen’s flagship model, the all-new Passat, VPCM’s commitment to the future growth of the Volkswagen brand in Malaysia remains stronger than ever, amidst the highly competitive automotive landscape in Malaysia.


As part of its strategy to further improve the ownership experience of Volkswagen products, VPCM had also introduced a 5-year manufacturer warranty for all Volkswagen cars purchased from 1st September 2016 onwards. The all-new Passat is also offered with 5-year free maintenance for all units purchased and registered before 31st December 2016.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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