Published on December 8th, 2016 | by Subhash Nair


Perodua ECO Challenge Returns, This Time with Potential Commercial Value

The Perodua ECO Challenge 2017 (PEC 2017), one of Perodua’s main Corporate Responsibility programmes, returns with invitations to institutions of higher learning to propose the best innovative components which might be incorporated in its future models.

Launched in 2009, the Perodua ECO Challenge offers students and faculty members from local institutions of higher learning an avenue to show their creativity in terms of design, engineering and business prowess against their peers from different institutions.


Between 2009 and 2013 the Perodua ECO Challenge was focused on redesigning of existing Perodua models, then to building up a new car and marketing them with fuel efficiency as the main objective for the participating institutions of higher learning. Typically, the theme of the PEC during this time was more distance-race oriented.

For 2017, the institution of higher learning will focus more in research and development (R&D) and they will work closely with Perodua’s R&D team as well as Perodua’s vendors to produce a prototype component with more of a parts development theme incorporated in the challenge.


A total of 21 institutions of higher learning were invited to participated in the Perodua Eco Challenge in November 2017 of which 10 were chosen today to compete for PEC 2017.

Perodua gave a small seed grant to develop the ideas for the institutions and by April 2017, these 10 institutions will work with Perodua R&D as well as vendors to produce the prototype for a final assessment.


The role of the Perodua R&D and vendor would be to advise and educate the institutions of higher learning on the importance of proper work culture, procedures and processes.

Once the prototype is completed, the component will be reviewed by a team of judges in December 2017. Marks will be given on a stage basis, where the institutions will be evaluated based on their progress and team participation.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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