Published on December 2nd, 2016 | by Subhash Nair


Sisma Auto Expands Jaguar Land Rover in Penang

SISMA Auto (Utara) Sdn Bhd, which has been appointed by Jaguar Land Rover (Malaysia) Sdn Bhd as the exclusive dealer for the two luxury automotive brands in the Northern region, has officially opened a brand new showroom at Jalan Sultan Ahmad Shah on Penang island to cater to the growing market. The strategically located new showroom supplements SISMA Auto Utara’s full-fledged Jaguar Land Rover service centre at Sungai Pinang that has been in operation since 2015.


The Penang branch is SISMA Auto’s third after its flagship 3S centre in Glenmarie and its city showcase showroom in Bukit Bintang in the heart of Kuala Lumpur’s business and tourist district.


SISMA Auto’s new Penang showroom, which sits on 28,000 square feet of land with ample parking space, will showcase the latest range of Jaguar and Land Rover models available in Malaysia.  For added convenience, service customers can choose to drop off their Jaguar or Land Rover at the showroom. SISMA Auto Utara sales manager Eric Ooi said, the new Penang Island showcase showroom would help enhance market awareness and reach of Jaguar and Land Rover through better brand and product visibility at a high traffic and premium location.


Ooi added that the new showcase showroom and service centre would serve a large pool of existing Jaguar and Land Rover owners not only in Penang but also the surrounding Northern region.


In conjunction with the new showroom opening, SISMA Auto Utara will be organising a Jaguar and Land Rover Weekend Carnival on December 3 and 4, 2016 from 10 am to 5 pm.  There is no better time to buy your dream Jaguar or Land Rover as there will be amazing cash rebates for selected models.  These include the all-new Jaguar XE compact sports sedan (up to RM25,000 rebate) and XF sports sedan (up to RM60,000 cash rebate), the stylish Range Rover Evoque (up to RM80,000 cash rebate) and the seven-seater Land Rover Discovery Sport SUV (up to RM100,000 cash rebate).


In the past few years, Jaguar and Land Rover have been introducing a succession of new models that marry exquisite design, breakthrough technologies, breath-taking performance, unmatched capability and total practicality that have helped broaden the appeal and reach of the two brands. The entire Jaguar range, for example, has now been renewed and recently joined by the all-new F-Pace.  For product enquiries, test-drives and aftersales service, please contact SISMA Auto Utara at 04-226 2279 (Sales) and 04-288 1155 (Service)

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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