How the Volvo ‘Iron Mark’ Badge Has Changed
The Iron Mark has been a part of Volvo’s designs for nearly a century. Yes, it looks like the symbol for the male gender/Mars, but its true origin is from a more ancient symbol for iron (hence the name).
While most of us are familiar with the Volvo logo from the 2000s (shown above), the designers have opted for a cleaner, flatter, look.
This new Iron Mark debuted on the new XC90. Not only does it ditch the 3D look for a more modern aesthetic. The simpler design is more in line with Swedish design philosophy.
As such, the ‘Volvo’ wording is kept with the confines of the logo and the arrow is aligned in the same direction as the diagonal grille slash. Chamfered edges complete the premium look.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
Related Posts
PUSPAKOM Issues Statement Regarding Chery Omoda 5 Brake Performance Check →
Michelin Malaysia Strengthens Commitment To Sustainable Growth Through Innovation →
Experience the Rugged Luxury of GWM Tank 300 at Roadshows Across Malaysia →
