Automotive

Published on October 2nd, 2017 | by Amirul Mukminin

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Honda Malaysia’s Newly Introduced Sport Hybrid i-DCD Exceeds Expectation With 1,200 Bookings

Honda Malaysia today announced that the new Jazz Sport Hybrid i-DCD and City Sport Hybrid i-DCD have recorded 1,200 bookings as of 30 September 2017.

Customers’ strong support for Honda Malaysia’s promise of delivering ‘Tomorrow’s Technology, Today’s Reality’ has translated to the impressive booking numbers for the two models, achieving their combined sales target of 3 months in just 2 months. The models opened for bookings about two months ago, at the end of July 2017, with a monthly sales target of 150 units for the Jazz and 250 units for the City.

This good market acceptance was shared between both models, with the City hybrid having a higher demand at 61% of the total bookings received. The Sport Hybrid i-DCD technology is more popular with customers in the Central region with total bookings percentage of 53%. To date, Honda Malaysia has sold more than 500 units of City Sport Hybrid i-DCD and 330 units of Jazz Sport Hybrid i-DCD.

The recorded sales has enabled Honda Malaysia to regain the lead position in terms of market share of the Hybrid segment among hybrid vehicles below RM200,000, for the past 2 months.

Despite the high number of bookings, Honda Malaysia has assured that the waiting period is still at standard 1 to 2 months.

Honda Malaysia is the pioneer in introducing Malaysians to hybrid technology back in 2004, officially bringing in the country’s first hybrid model – a Civic Hybrid, and launching the second generation Civic Hybrid in 2007. Honda Malaysia continued to spearhead Hybrid introduction in Malaysia when it became the first manufacturer to locally assemble the Jazz Hybrid in 2012. This move also saw Malaysia becoming the third country after Japan and the United States to produce Hybrid vehicles locally.


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