Perodua Launches 5-year Road Safety Campaign to Inculcate Good Driving Behaviour Among Malaysians
Perodua has launched a 5-year nationwide road safety campaign aimed at improving the behaviour of drivers beginning with encouraging drivers to follow basic traffic laws as well as practice good driving habits.
The programme’s initial focus is on four pillars of good driving habits, namely the wearing of seat belts, non-usage of mobile devices while driving, the usage of turn signals and the usage of child seats.
Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said that the safety campaign includes putting up promotional materials in Perodua sales and service outlets nationwide. The safety messages are targeted to reach a total of 1 million customers within a year of the programme.
“We believe that this 1 million target is achievable as a total of 1.2 million customers patronise our sales and service outlets every year, and we will take this opportunity to educate on positive driving habits through these touch points,” Datuk (Dr) Aminar said.
The Perodua Road Safety Campaign and Perodua Child Seat were officially launched by the Deputy Minister of Transport, YB Dato’ Ab Aziz Kaprawi at an event in Perodua Sentral, Petaling Jaya.
From now until Chinese New Year 2018, the seats are offered at introductory prices of RM660 for the infant seat and RM780 for the toddler seat. After the promotional period, the infant seat will be priced at RM790 and the toddler seat at RM980.
“We believe that the products we offer are competitive against other established brands and what’s more these come with our seal of approval,” Datuk (Dr) Aminar said.
The infant seat is designed for infants weighing up to 13 kg and is available in red or grey colours. Meanwhile, the toddler seat is for children weighing 9-36 kg and is offered in red or black.
“In addition to selling these child seats to our customers, our authorised sales and service advisors will also demonstrate how to install them properly for your peace of mind,” Datuk (Dr) Aminar added.
Another of Perodua’s safety initiatives is Tweckbot. Perodua became one of the first carmakers in Malaysia to have a social media-based safety campaign when Tweckbot was launched in 2011.
Offering a free 50-point vehicle inspection for all Perodua vehicles every festive period, Tweckbot has inspected around 5,000 vehicles since its inception, representing Perodua’s efforts to ensure the safety and roadworthiness of its vehicles.
“As part of this 5-year Road Safety Programme, Perodua hopes to work with various government agencies such as Jabatan Pengangkutan Jalan Raya (JPJ), Jabatan Keselamatan Jalan Raya (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to make the roads safer.”
“We are firm supporters of the government’s efforts in enhancing road safety and want to play our part,” Aminar said.
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