Published on November 6th, 2017 | by Amirul Mukminin0
Sixth Gold Award for Toyota in Putra Brand Awards
At the 2017 Putra Brand Awards, Toyota again received the Gold award in the Automotive Category, which makes it the sixth consecutive year of winning the top award. It is also the eighth time that the brand has received the award since the prestigious event began in 2010.
“We at UMW Toyota Motor are delighted to receive this prestigious award again, making it six years in a row that Toyota has been the Gold winner in the Automotive category. We thank all our loyal customers who have supported us over the years and we will continue to give the best in term of offering good products and excellent customer services,” said Ravindran K., President of UMW Toyota Motor.
The Putra Brand Awards is the premier brand awards event in Malaysia. It is organized by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by MATRADE with the support of the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.
Utilising a robust consumer research methodology developed by a research partner, 6,000 consumers determine Malaysia’s favourite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands.