Published on November 27th, 2017 | by Daniel Sherman Fernandez0
Younger Drivers Report More Problems with New Vehicles, J.D. Power Finds
It is essential that manufacturers take note of the higher number of problems reported by younger owners,” said Muhammad Asyraf Bin Mustafar, Country Head of Malaysia at J.D. Power. “Ignoring the problems experienced in this age group not only can affect sales in the future, but can also cause them to defect from the brand at an early stage and influence their decision to recommend the brand to their peers.”
The study finds that 24% of younger owners experiencing a problem with their new vehicle would not return to buy from the same brand in the future—10 percentage points higher than the study average.