Automotive

Published on January 23rd, 2018 | by Amirul Mukminin

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Honda Malaysia Retains No.1 Spot for Non-National Brand for 3 Consecutive Years

Honda Malaysia has continued to retain its No. 1 position for Non-National segment for three consecutive years and strongly maintain No. 2 position in overall TIV for two consecutive years from 2016 to 2017. The company also announced that all of its CKD models ended 2017 by taking the lead in their respective segment.

In 2017, Honda Malaysia recorded total sales of 109,511 units, setting an all-time high record in the company’s history since it was established in 2003. This is also the first time that the company achieved sales of more than 100,000 units and also the highest that a Non-National brand has ever achieved in Malaysia. Since 2003 and in the span of 14 years, Honda Malaysia has sold more than 730,000 units of vehicles.

Despite the challenges in the market last year, the company recorded highest sales with 11,221 units sold in December. The overall sales for 2017 increased by 19% compared to the 91,830 units recorded in 2016. It managed to capture 19% market share, the highest ever achieved in Honda Malaysia history, and an increase of 3.2 points from 2016.

In 2017, Honda Malaysia launched 6 new models, namely the BR-V, City, Jazz and Jazz Hybrid, City Hybrid, CR-V and Civic Type R. The City emerged as Honda’s best-selling model in 2017, contributing 27% of total sales, followed by HR-V at 17%, BR-V at 16% and Civic at 14% respectively. In the Hybrid segment, the Jazz Hybrid and City Hybrid contributed 2% to the total sales of Honda Malaysia despite being on sale for only 4 months and the two models are leading the overall Hybrid segment.

Throughout 2017, Honda Malaysia expanded its presence and penetration in East Malaysia, which contributed more than 7,500 units to the total sales achieved. Sales for East Malaysia in 2017 increased by 33% compared to 2016. BR-V was the best-selling model in East Malaysia.

Last year, the company introduced Honda Pride with the aim to create awareness amongst Honda customers on the benefits of after sales services and to increase customer satisfaction. With 12 specially designed benefits such as 5 years warranty with unlimited mileage, genuine parts and comfortable dealer showroom, Honda Pride is dedicated to the customer’s experience of top quality services in after sales from the moment they step into the dealership.

The company increased the number of dealerships in 2017 to cater to the expanded customer base and to continue providing excellent after sales services. In terms of service intake, Honda Malaysia recorded more than 1,150,000 vehicles serviced in 2017, up 13% from the approximately 1,021,000 vehicles serviced in 2016.

Moving forward towards the next milestone, Honda Malaysia will strive to provide high-quality products and excellent after-sales service that continues to exceed customers’ expectations.

                     Honda Malaysia Sales Result (2003-2017)
YearSales Unit
200317,087
200424,862
200527,462
200626,529
200728,480
200832,491
200938,785
201044,486
201132,482
201234,947
201351,550
201477,487
201594,902
201691,830
2017109,511


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