Published on February 12th, 2018 | by Subhash Nair


Isuzu Still Malaysia’s No.1 Commercial Vehicle Brand

Isuzu Malaysia ushers in 2018 on a high note, as it tops Malaysia’s 2017 commercial vehicle
market by maintaining its position as the No. 1 preferred commercial vehicle (CV) operator for
four consecutive years.

Although faced with market uncertainties and price increase due to the depreciating Ringgit,
Isuzu Malaysia still managed to not only retain their spot as CV No. 1, but also managed to
capture a 13% share in the pick-up segment, in addition to 20% sales increase in after-sales

Based on the overall sales figures recently released by the Malaysian Automotive Association
(MAA), Isuzu’s ELF Light Duty truck remains a firm favourite with 5,237 units sold in 2017.
Despite a slight decline in Total Industry Volume (TIV), Isuzu managed to considerably improve
its market share in the CV segment to 37.1%, as compared to 2016’s share of 36.3%.

In his New Year’s address, Chief Executive Officer of Isuzu Malaysia Sdn Bhd, Koji Nakamura,
expressed his delight over Isuzu’s ability to stand firm as a company and perform well despite the
various economic hurdles faced in 2017. Furthermore, Nakamura cited the public’s trust in the
Isuzu brand and the long-term value that their commercial vehicles had to offer played a major
role in ensuring Isuzu retains its CV No. 1 position for the fourth consecutive year.

Nakamura also attributed the company’s remarkable achievement in 2017 to the unyielding support and services provided by Isuzu Malaysia’s skilled staffs and dealers, in maintaining good relationship with customers, aside from the outstanding quality and reliability that Isuzu trucks had to offer.
According to Nakamura, “A successful company must have good business vision. Heading into
2018, our strategy is to ensure that customer satisfaction always comes first. We will continue to
ensure our customers’ needs are handled with great care and consideration, while providing
excellent after-sales services at all times. Despite the current economic outlook, it is important to
always offer added value to our customers.”

“Being No. 1 for the fourth consecutive year verifies the excellent quality of our products, in
addition to first-rate services offered at our Sales and Service centres located nationwide. The
ability to maintain this ranking also proves Isuzu’s reliability in providing time-saving and cost-
efficient logistics to suit any business needs,” he continued.

Aside from the impressive sales volume of the Isuzu ELF Light Duty trucks recorded by MAA in
2017, Isuzu commercial vehicles in the Medium Duty, High Duty and Prime Mover categories
also cemented the brand in achieving the No. 1 rank for preferred Commercial Vehicle in

For more details on Isuzu’s range of vehicles, please call 1-300- 88-1133 or visit

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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