DS To Go Against BMW & Mercedes In Europe |


Published on July 6th, 2018 | by Daniel Sherman Fernandez


DS To Go Against BMW & Mercedes In Europe

DS Automobiles is the upmarket luxury car division of Peugeot Citroen, which sells its Citroen DS range of cars in a different sales environment. Citroen believes DS can be its answer to Audi, BMW and Mercedes-Benz, and as part of this new luxury image. Staring with United Kingdom, there will be two types of DS dealer – a DS Store and DS Salon. Each will give a bespoke service, and all will be situated in “prominent locations”.

What’s the difference between the DS dealers? Here is the definitions by the French car brand.

DS Salon: the smaller of the two, these can be incorporated into Citroen dealer buildings, but most have bespoke DS flooring, ceiling, walls, sales desk and customer reception. There must be a DS totem outside, and have at least three DS cars in the showroom, with more available for demonstration drives.

DS Store: a bigger retail-style outlet, which the firm calls a “luxury boutique”. Everything will be bespoke to DS: the colours, furniture, lighting, mood music, even a DS essence fragrance. Five cars will be on display, there’ll be a DS virtual configuration screen (with HTC headset), bespoke customer car park and even a merchandise shop. Oh, and Nespresso machines.

The firm is basically promising a “French boutique hotel” experience to customers, what will be high end, bespoke and engaging. It will be “highly qualitative” and customer service will be “high end” as well.

About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑