Who Will Bring in this New Audi Q3 to Malaysia?

Strength and presence: the exterior design

The new Audi Q3 looks much sportier than its predecessor. The Singleframe in octagon design and large side air inlets characterize the masculine front-end. Eight vertical bars divide up the radiator grille with its striking frame and reflect the SUV character. The headlights are narrow and run inwards with their wedge shape. Audi supplies them in three versions, all with LED technology. The top-of-the-line version are the Matrix LED headlights whose adaptive high beam intelligently illuminates the road.

A highlight in the side view is the symmetrical lighting graphics of the headlights and rear lights. The shoulder line connects them from a styling perspective and provides an athletic overall impression with strong muscles over the wheel arches. The contours draw their inspiration from Audi’s quattro DNA and make the SUV seem even wider; the color-contrasting wheel arch trims emphasize the offroad look. Supported by a long roof edge spoiler, which also flanks the rear window at the side, the steeply raked D pillars of the body line also create an appearance of forward thrust.

Customers for the new Q3 have many options for customizing their car. These include a contrasting paint finish for the attachments in the lower body section, which accentuates the SUV look even more.

With the S line exterior package, the bumpers, sill trims and diffuser look decidedly sporty. Eleven paint colors are available. The interior offers a choice of three equipment lines, which can be combined freely with three exterior packages.

Driver-oriented and sporty: the interior

Sporty character, taut lines, three-dimensionally styled elements – the interior continues the design of the exterior and echoes in many ways the brand’s full-size models. The instrument panel is divided into two levels: the top part includes the air vents; the bottom section incorporates the large octagonal area with its black-panel look. The instrument panel varies the motif of the Singleframe and is surrounded by a wide chrome strip. The high-gloss black trim surrounds the central element of the new operating concept: the MMI touch display.

Together with the air conditioning controls underneath, it is tilted 10 degrees toward the driver. The pushbutton module for the lighting functions, which replaces the rotary control on the predecessor model, is slotted into the panel to the left of the steering wheel. All displays, buttons and controls are located ergonomically.

Audi has also developed a new concept for the colors and materials. Q3 customers can choose between three variants – the basic version, the Audi design selection and the S line interior package. Both packages include the sport seats, which are trimmed optionally with a combination of leather/artificial leather and Alcantara. The Alcantara surfaces on the instrument panel and on the door armrests are an entirely new option. They are available in three colors, including a bold orange.

In the dark, the contour/ambient lighting package – standard with the Audi design selection – sets pinpoint lighting accents on the center console and on the doors. It can be set to 30 colors and also illuminates the storage compartment under the instrument panel as well as the quattro logo above the glove compartment, or the Audi rings on front-wheel-drive models. Other top extras include the two-zone air conditioning, the auxiliary heating, the heated steering wheel and the panoramic glass sunroof.