Published on January 31st, 2019 | by Subhash Nair0
BMW’s Malaysian Showrooms Will Now Have ‘Product Geniuses’
BMW Malaysia has trained and deployed 7 ‘Product Geniuses’ in 3 of their showrooms in the Klang Valley. They’ve been on site at Auto Bavaria Kuala Lumpur, Auto Bavaria Glenmarie and Ingress Auto Damansara since December last year.
BMW Product Geniuses are meticulously selected and trained. Unlike Sales Advisors, they are focused on acquainting customers with every aspect of the BMW vehicle portfolio, from conducting needs analyses and giving product presentations to facilitating test drives. They are there to create a ‘pressure-free’ experience for customers and not to make a sale.
In addition to being a friendly face, the Product Genius is equipped with the expertise to explain and demonstrate the use of each feature and function of a BMW vehicle and offer insights on product benefits suited to a particular customer’s specific needs.