Published on February 22nd, 2019 | by Daniel Sherman Fernandez0
CUPRA Formentor unveiled ahead of Geneva Motor Show
Formerly the product of SEAT car company which is part of the Volkswagen Group, this is CUPRA’s first year of operations and it has proved its potential in the market, as sales in 2018 increased by 40% compared to last year, with up to 14,400 units sold. After releasing its first model, the CUPRA Ateca, now the brand’s plan to double sales within the next 3 to 5 years will materialize with the unveiling of the this new crossover, the CUPRA Formentor.
With a dazzling exterior design that instantly captures the attention, an interior that cocoons the driver and passengers and integrates the latest technologies and a powertrain that provides conscientious performance, the CUPRA Formentor is a window into the future of the high-performance brand.
The vehicle brings together the benefits of a performance car with the qualities of an SUV, at a time when the CUV segment is destined to see incredible growth. It demonstrates the ambition, expressiveness and inspiration that the brand inherently holds and underlines the CUPRA’s position as a technology brand with one eye on the future.
Designed to be noticed
The CUPRA Formentor’s two-tone body is reminiscent of a robust all-terrain vehicle, but the CUPRA Formentor’s design uses the aesthetic technique to lighten the vehicle’s silhouette. But unlike the toughened, rough finish on a traditional SUV, the CUPRA Formentor uses a seamless design, greatly amplifying the vehicle’s exterior quality.
The CUPRA Formentor’s expressive exterior design is matched by its high quality interior. The vehicle’s cabin provides a sense of modernity and sportiness with a unique take on the feel of the CUPRA brand.
From the moment the door is opened and the unique welcome light is projected, to the CUPRA steering wheel and the leather-clad bucket seats, the CUPRA Formentor’s occupants are cocooned in a high-end interior that wraps around the driver and their passengers.
The dashboard seemingly floats, providing a horizontal line from each door across the front of the cabin, helping maximise the vehicle’s expressiveness. Interior use of dark chrome and black high gloss accents aid the cabin’s premium feel. The carbon-backed sports bucket seats give a sense of lightness while also highlighting the performance credentials of the CUPRA Formentor as the driver sits lower, in a more ergonomic position.
Technology is at the forefront inside the vehicle with the integration of the digital cockpit putting all the necessary driving information right in front of the driver, and a 10″ panoramic floating navigation system providing a near endless source of functionality and connectivity to the occupants.
Engineered for the future
Powering the CUPRA Formentor is the high-performance plug-in hybrid engine.Mixing the technology of an advanced high-performance plug-in Hybrid petrol engine with a high power output, with the high-torque characteristics of an electric motor allows the CUPRA Formentor to surpass the performance expectations of the driver.
Linked to a dual-clutch DSG transmission the total output of 180kW/245PS is delivered seamlessly to the wheels. The intelligent DCC chassis setup and differential lock mean that the vehicle performs majestically no matter what the driving conditions or driving style as the driver directs the car with its progressive steering.