Published on November 30th, 2019 | by Subhash Nair


Why The 2019 Proton Persona Makes A Lot of Sense Financially

In Malaysia, buying your first car is a massive decision. Yes, you have choices, but that choice will be something you live with for the length of your hire purchase agreement. You ought to get something with a boot, a good level of safety and equipment as well as something made by a national brand so that you spend less on duties and taxes and more on the product itself.

That’s why we think the facelifted 2019 Proton Persona is the best choice. Here’s a little video we made to highlight the fine details of our argument.

More on the Proton Persona

The new lines of the Iriz were penned by a team led by the head of PROTON Design, Azlan Othman, who leveraged on the expertise of other design centres within the Geely group of companies to create a cohesively styled and attractive new look. 

During his presentation to the media, Azlan explained the Iriz was penned to portray intelligence with a sporty look, hence the model slogan of Intelligence That Excites. He also mentioned the use of styling elements to create a visual link with other Proton models.

Starting from the front, there are new slim headlights integrated with a prominent grille garnish. The shape of the chrome bar is inspired by the “Ethereal Bow” design while the radiator grille features the “Infinite Weave” pattern, topped by a trademark Proton logo. There is also a bold new front bumper that features a new lower radiator grille as well as sleek LED daytime running lamps (DRL) that add a sophisticated touch to the overall design. 

At the rear, the PROTON name is now spelled out on the tailgate garnish in place of the logo previously used. Visually, it now looks wider, an impression reinforced by the new rear bumper with vertical garnish inserts and a new bumper stripe. Finishing touches consist of an Iriz nameplate in a distinctive new typeface, a shark fin antenna and new rotor blade design alloy wheels.

An intelligent head unit that connects to the world

The 2019 Iriz is the first B-segment hatchback in Malaysia to feature an intelligent head unit that uses an embedded eSIM card and offers apps for music streaming, navigation and voice recognition. Access to the apps and other functions is via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Similar to the system used on the Proton X70, the Iriz also has Wi-Fi connectivity so it can be used as a mobile hotspot or connect to Wi-Fi services that are within range.  Full mirroring capabilities with Android smart phones is also offered. 

“Following the introduction of the Proton X70, the 2019 Proton Iriz will be the second Proton model to receive an intelligent head unit offering functions such as voice command, navigation and music streaming. It will also use the same Hi Proton! catchphrase to access the system. You can therefore say that because of the Proton X70, the Proton Iriz was inspired to be intelligent,” said Dr Li Chunrong, Chief Executive Officer of PROTON.  

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

Comments are closed.

Back to Top ↑