Published on December 19th, 2019 | by Amirul Mukminin0
Honda HR-V Maintains Top Spot in Compact SUV Segment
Honda Malaysia today announced that the sales of the HR-V facelift have reached over 14,800 units between January and November 2019. The compact SUV maintains its position at the top of the segment with a 79% market share to become the top selling model in the country.
Since its introduction in 2015, the HR-V has consistently remained at the No.1 position in its segment for four consecutive years with an average market share of 76% and total sales of more than 87,000 units as of November 2019.
Thanks to the positive sales performance, the HR-V is the second best-seller in Honda Malaysia, contributing 19% to the company’s total sales for the as of November 2019.
As for sales performance by region, Klang Valley contributed the highest sales at 49%, followed by the Southern and Northern region at 18% and 17%, respectively.
Honda Malaysia Managing Director and Chief Executive Officer, Toichi Ishiyama said, Both Petrol and Hybrid variant sales performance shows that the HR-V continues to be well received in the Malaysian market and maintains a strong position in its segment. On behalf of Honda Malaysia, I would like to convey my gratitude to all our customers for the support and for choosing the HR-V as their preferred choice of daily vehicle.”
Honda Malaysia also disclosed that the Passion Red Pearl colour option which was first featured on the HR-V received positive response from the market with 29% share amongst the colour selection for the compact SUV.