Published on February 4th, 2020 | by Amirul Mukminin0
BMW Group Malaysia Delivers 11,567 Vehicles in 2019
BMW Group Malaysia today announced that delivered a total of 11,567 units of BMW, MINI and BMW Motorrad vehicles in 2019. While the premium automaker introduced 32 new model variants across the three brands, the number recorded is 2,771 units lower than its 2018 sales record.
Out of the total number vehicles delivered last year, 3,148 were electrified BMW and MINI vehicles. This contributes to a total of over 17,000 electrified vehicles delivered by BMW Group Malaysia since 2015.
To expand the infrastructure for electromobility in the country, the group introduced 18 new BMW i Charging Facilities in 2019, bringing the total of charging facilities to over 30 in just three years.
The BMW brand saw 9,300 new owners in Malaysia last year, led by a delivery of 2,514 units of the 3 Series, of which over 1,000 were the 330e M Sport. Another key contributor to BMW’s total deliveries in 2019 was the BMW 5 Series which saw over 2,000 new owners.
The BMW X Family recorded a total delivery of 3,985 units. The X3 was the highest contributing model with a delivery of 1,354 units, followed closely by the X1 with 1,331 deliveries. The X5 xDrive40e also contributed to 24% (975) of total deliveries in the BMW X Family, making it the third bestselling BMW X model in 2019.
MINI delivered 1,142 vehicles last year, with the Countryman contributing to more than half of the total deliveries (685 units). Meanwhile, BMW Motorrad delivered 1,125 motorcycles with over 600 units came from the Adventure segment.
With a range of flexible financing plans, BMW Group Financial Services Malaysia has also achieved a strong business portfolio, having financed half of BMW and MINI vehicles delivered last year. The BMW Group Financial Services also introduced the Easy Drive financing solution to make mobility easy, flexible and affordable for everyone.
Moving into 2020, BMW Group Malaysia will continue driving the Story of Visionary Mobility forward; with a clear and continued commitment to drive initiatives for innovation, local assembly capabilties, and awareness on new and clean technology for the automotive industry as well as developing the infrastructure for premium vehicles in the country.
The premium automaker will also introduce Malaysia to a new league of sporting excellence through the Story of Thrilling Sportiness to boldly challenge the status quo on every terrain, while the Story of Independent Style will be the key driver in the pursuit of individuality for the BMW brand, redefining luxury through inspirational aesthetics and pioneering innovations that will set a new benchmark in the luxury segment.
“This year begins a new chapter for us and the nation in the Story of Visionary Mobility. 2020 is building up to be an exciting year of change in the automotive sector and we are thrilled to be a part of it. On behalf of BMW Group Malaysia, I would like to thank and extend our appreciation to all our customers, employees and dealer representatives in our network for our achievement, especially in challenging times. It clearly demonstrates the strength and resilience as One Team!”, said Harald Hoelzl, Managing Director of BMW Group Malaysia.