BMW Group Malaysia Moved 14,338 Units Last Year
BMW Group Malaysia achieved its eighth consecutive year of record sales with a total of 14,338 units of BMW, MINI and BMW Motorrad vehicles delivered in 2018. This achievement marked a segment leading growth of 13% as compared to 2017 (12,681).
In 2018, the BMW brand saw 12,008 new owners in Malaysia, charting a growth of over 13% compared to 2017 (10,618). This was led by a delivery of 3,363 units of BMW 3 Series, of which 2,149 were made up of the BMW 330e M Sport. The BMW X5 xDrive40e was also a key contributor to BMW’s performance with over 2,900 units delivered. 2,761 units of BMW 5 Series were delivered to new owners, of which 64% are owners of the BMW 5 Series Hybrid with eDrive Technology (1,769).
MINI also recorded a double-digit growth of over 18%, having delivered 1,200 vehicles last year, as compared to the previous year (1,011). In 2018, over 90 MINI Countryman Plug-In Hybrid vehicles were delivered since its introduction in April.
BMW Group Malaysia also recorded its best performance for its electrified vehicles in 2018. Of the total cars delivered, 57% comprised of electrified BMW and MINI (7,532). The success with electrified vehicles in the country further reinforced BMW Group Malaysia’s leadership role in electro-mobility, while proving changing sentiments of Malaysian consumers in embracing Visionary Mobility. This strong performance locally contributed to the BMW Group’s success of achieving the target delivery of 140,000 electrified vehicles, with 142,617 (+38%) electrified BMW and MINI vehicles delivered worldwide last year.
Meanwhile, BMW Motorrad saw 1,130 new owners in 2018, which recorded a growth of over 7% compared to 2017 (1,052). The key contributor to the growth was the BMW Motorrad R 1200 GS Adventure which has over 300 new owners.
BMW Group Financial Services Malaysia achieved a strong business portfolio with over 6,100 contracts signed in 2018. With a range of flexible financing plans, BMW Financial Services successfully financed every four out of ten BMW and MINI vehicles delivered last year as well as every six out of ten BMW Motorrad vehicles last year. The premium automotive financing entity also insured every seven out of ten vehicles from BMW Group Malaysia through its leading portfolio of insurance solutions.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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