Published on October 21st, 2020 | by Amirul Mukminin0
Porsche Sales Show Resilience Amid Pandemic
The automotive industry has been hit hard by the coronavirus pandemic but several automakers seem to be able to weather the storm quite well. Porsche, for example, has announced that it delivered 191,547 vehicles to customers worldwide from January to September this year, a mere 5 percent decline compared to the same period in 2019.
While sales in other markets dropped from -2 to -23 percent, the Asia-Pacific, Africa and the Middle East region showed a 1 percent increase from 86,235 units sold last year to 87,030 units this year. In terms of volume, China remained the biggest market for the German brand with 62,823 vehicles delivered.
The Cayenne continued to be the most popular Porsche model in the first nine months of 2020 with 64,299 units sold, followed by the Macan with 55,124 units. The 911 saw 25,400 units delivered while the Taycan showed positive signs with 10,944 units handed to customers around the world.
In the first three quarters of 2020, Porsche delivered 191,547 vehicles to customers worldwide. Compared to the same period in the previous year, this was a reduction of five percent. “Porsche is demonstrating resilience in the face of the coronavirus crises. Thanks to a fresh, updated product portfolio, we have been able to keep the decline in deliveries to a moderate level,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “The Chinese market has recovered quickly after the lockdown, and demand in other markets is also showing significant growth once again – all of which has contributed to achieving this result.”
Positive development in Asia
China continues to be the largest single market for Porsche in terms of volume, accounting for 62,823 vehicles from January through September. Positive trends are also evident in Asia-Pacific, Africa and the Middle East as a whole: with 87,030 vehicle deliveries, the sports car manufacturer achieved a slight increase of one percent year-on-year. Customers in the US received 39,734 vehicles. In Europe, Porsche delivered 55,483 sports cars between January and September.
In terms of models, the Cayenne continued to lead demand: 64,299 units went to customers in the first nine months. The continued popularity of the Coupé model contributed to an increase of deliveries by four percent compared to the previous year. In addition, the iconic Porsche 911 was especially popular with deliveries of 25,400 units, one percent more than in the previous year. The Macan saw 55,124 vehicle deliveries. In the first three quarters, 10,944 customers worldwide received the all-electric Taycan. “Porsche was not spared the effects of the coronavirus crisis. However, we look to the future with optimism – in particular thanks to our convincing product range and a continued increase in new orders,” says Detlev von Platen.