Published on April 5th, 2021 | by Amirul Mukminin


SDAC Wins Ford President’s And Chairman’s Awards Again

The prestigious award is given for the highest level of sales and service customer satisfaction

Sime Darby Auto ConneXion (SDAC), the official distributor of Ford vehicles in Malaysia, has recently collected multiple awards at the 2020 Chairman’s and President’s Awards programme.

The annual awards programme, which was established regionally in 2016 to honour Ford’s distributor partners’ achievements in customer experience and operations, saw SDAC take home President’s awards for both the highest level sales customer satisfaction (CVP) and highest level service customer satisfaction (CVP).

Not only that, the company also received the highly-coveted Chairman’s Award for the second time in a row. The accolade puts SDAC as one of the very best Ford distributor and dealer organisations in the world.

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Ford Direct Markets recently announced the winners of its annual Chairman’s and President’s Awards– a programme designed to recognize its distributor partners for delivering outstanding customer experience and operations in 2020.

“At Ford, these are the most prestigious awards we, as a company, make to our distributor partners annually,” said Randy Krieger, President, Ford Direct Markets. “They are our way of recognizing the most outstanding initiatives and performances of the prior year, and thanking our key stakeholders across Ford’s Direct Markets for their continued efforts to ensure our customers are treated like family, and remain satisfied, loyal, long-term advocates for our Ford and Lincoln brands.”

Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction (CVP) and:

• Highest level sales customer satisfaction (CVP)
• Highest level service customer satisfaction (CVP)
• Best sales performance (ASO)
• Best parts performance (ASO)

A total of fifteen distributor partners won accolades across Ford’s vast Direct Markets business unit hailing from American Samoa, Cameroon, Cambodia, Egypt, Fiji, Kuwait, Laos, Malaysia, Morocco, Mozambique, Papua New Guinea, Qatar, Senegal, Tanzania and the United Arab Emirates (UAE). Out of the fifteen awards, six distributor partners – Al Tayer Motors in the UAE, Al Mana in Qatar, ALJ Auto Jameel (LLC) in Egypt, Inter Auto in Mozambique, Sime Darby in Malaysia and Samoa Motors in American Samoa – took home the coveted Chairman’s Award.

The prestigious Chairman’s Award for Malaysia marks the market’s second time it had received this coveted award with the highest level of sales and service customer satisfaction, recognising it as one of the very best Ford distributor and dealer organisations in the world.

Ford’s Direct Markets include the Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Direct Markets – Distributors across these territories have displayed outstanding commitment and contribution to the Ford business, and together, Ford and its partners continue to create must-have products and services, and treat customers like family.

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