Automotive electrified Hyundai Kona

Published on June 11th, 2021 | by Daniel Sherman Fernandez

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Hyundai Motor Commits To 50 Percent Electrified Range

Europe, China and North America to get fully electrified Hyundai Motor Group vehicles only by 2040. 

The Hyundai Motor Group has just committed heavily to electrification with a statement sealing their commitment to at least 50 percent of the new vehicle production to be battery powered. 

Already in May this year, the Hyundai Motor Group had announced it plan to invest a staggering USD7.4 billion (RM30.5 billion) in America to manufacture EV batteries and also vehicles. There was also the mention of expanding its hydrogen ecosystem in America. 

Reuters recently shared new that the South Korean auto conglomerate of Hyundai, Kia and Genesis will apparently also be transitioning towards offering a fully electric line-up in Europe, China and North America by 2040. 

electrified Hyundai Kona

Having said that however, the group has nevertheless stated that it will still be committed to developing its remaining internal combustion engine line-up for emerging markets in the foreseeable future. 

A strategy that was apparently already approved by the top brass way back in March, finer details regarding this greater shift away from fossil fuels for the future will only be known when it is officially revealed some time within the next six months. 

Though it is reported that the cost savings made during the culling of half its conventional engine line-up will be channelled towards the development of electric motors, batteries and fuel cells for its future models. 

Now with every other automaker announcing its intentions towards electrification, this news of the Hyundai Motor Group (slowly but surely) ditching the internal combustion engine shouldn’t really be a surprise to anyone anymore. What is however the more noteworthy aspect about this story here is that the South Korean auto giant actually has one of the broadest ranges of engine and transmission technologies within the industry, which in turn means the slashing of half its line up will be no small feat indeed. 

The Hyundai Motor Group has previously committed to an ambitious goal of selling about 1 million EVs annually by 2025, with the ultimate aim being to achieve a 10 percent share of the global electric car market. To that end therefore, each of its subsidiaries have recently been further ramping up their electrification efforts in order to meet these aforementioned targets. 

Kia for instance has already announced its Plan S product strategy that would see it launch 7 new EVs in the next 7 years, with the first of which being the new EV6. The South Korean auto conglomerate’s luxury arm Genesis on the other hand has also recently unveiled its first full all-electric car in the form of the Electrified G80, which is set to go on sale in Europe and North America sometime in the next 9 months. 

BHP_Euro5 Diesel_2021

As for Hyundai itself meanwhile, they are probably the most ambitious ones among the three when it comes to its electrification plans. That is because not only have they properly kicked off their EV offensive in style with its new IONIQ sub-brand and its wildly popular IONIQ 5, but they have also been putting some of their eggs into the hydrogen basket too with the recent debut of its HTWO hydrogen FCEV division. 

So it probably isn’t really a matter of if the Hyundai Motor Group will achieve those goals, but more of a matter of how soon. And with such an impressive electrified line-up already, this really should be something that everyone is excited for. 

Research and Text by Joshua Chin

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